Content Marketing Director

About The Role

As the Content Marketing Director, you'll lead our owned media channels: Blog, Website, SEO, Email Marketing, and Social Media. You’ll be responsible for creating and executing data-driven content strategies that drive measurable revenue impact, align seamlessly with our sales objectives, and elevate our business outcomes. You’ll be deeply involved in strategic decision-making, proactively advancing projects and ensuring high-quality execution to achieve outstanding results.

Who You Are

• High Performer: You thrive in a high-growth, scrappy startup environment. Fast-paced work and high stakes fuel you.
• Extreme Ownership: You treat the business as your own, taking full accountability for your decisions and actions.
• Team Player: Nothing is beneath you. You’re eager to roll up your sleeves and work alongside your team.
• Flexible and Resilient: When crises arise, such as compliance challenges or account shutdowns, you stay calm, adapt, and find solutions.
• Data-Driven: You live and breathe data, using it to inform decisions and drive actionable insights.
• Growth-Oriented: You constantly seek to learn, grow, and elevate your skill set.
• High EQ: You’re an empathetic and inspiring leader who can motivate and empower your team.
• Exceptional Time Management: Being fully remote, you prioritize effectively and keep your work-life balance in check.

Responsibilities

• Develop and implement content marketing strategies that are laser-focused on revenue generation and lead conversion.
• Drive the creation and distribution of high-quality, engaging content across all owned media channels, including the blog, website, and social platforms.
• Lead SEO efforts that target high-intent visitors and boost organic visibility and traffic.
• Design, execute, and optimize email marketing campaigns to drive 6- to 7-figure revenue results.
• Direct and manage social selling strategies, converting followers into qualified leads and sales.
• Collaborate with sales, product, and customer service teams to align content initiatives with business goals.
• Recruit, manage, and mentor a small, results-driven content team, emphasizing accountability and sales alignment.
• Analyze performance metrics (Google Analytics 4 and other tools) to refine strategies and maximize ROI.

Expected Outcomes

• Revenue Growth: Deliver significant increases in revenue and customer acquisition through targeted content strategies.
• Sales Support: Create content that effectively guides users through the sales funnel, showing clear ROI.
• Strategic Improvement: Use data insights to constantly evolve content efforts, aligning with business objectives.

Requirements

• 7+ years in Marketing, with 3+ years in a Content Marketing Director role.
• Proven success in crafting content strategies that drive revenue, lead generation, and customer acquisition.
• Experience managing multiple 6- to 7-figure content funnels and growing teams focused on business impact.
• Expert in SEO, Blogging, and content development for YouTube, Podcasts, and social platforms, with case studies/portfolio to showcase.
• Proven experience in email marketing, including split testing, personalization, segmentation, and workflow mapping.
• Mastery of data interpretation and making strategic decisions to improve outcomes.
• Proficient in tools like HubSpot, Salesforce, Google Analytics 4, and project management software (ClickUp, Webflow, etc.).
• Strong communication skills, both verbal and written, with the ability to work cross-functionally.

Expected Base Compensation

$150,000 - $170,000 USD Annually