Senior Manager, Field and Events Marketing

About the Role:

As the Senior Manager of Field and Events Marketing, you will lead demand generation programs by focusing on Unite Us’ event and tradeshow strategy. You’ll work closely with the Go-to-Market (GTM) teams to build and execute event experiences that engage our prospects and customers to drive maximum Return on Investment.

You’re a self-starter and thrive in fast-paced, goal-oriented environments. You have success in planning, overseeing, and executing activities of successful events in both virtual and in-person environments. You have experience in B2B marketing, preferably in the technology space.

What You’ll Do:

• Support demand generation programs by focusing on Unite Us’ event and tradeshow strategy
• Work closely with sales and marketing to build and execute event experiences that engage our prospects and customers to drive maximum ROI
• Develop and own the event strategy with the Go-to-Market teams to include sponsorship logistics, pre-show promotional campaigns, managing vendor relationships, planning onsite ancillary events, and overseeing post-event follow-up.
• Support executive-level participation in one-off events, working with sales teams to create executive briefs and prep materials
• Develop strong relationships with external vendors and associations to ensure high-quality work and success of event participation
• Provide logistical support including pre-and post-event communications, program management, and travel coordination
• Negotiate and secure exhibit contracts, sponsorships, and meeting space
• Manage and optimize the events budget, ensuring cost-effective planning and execution for all conferences, field marketing, and customer events.
• Manage and maintain various planning documents, including event calendars, event reports, and other key documents
• Own the pre-event and onsite coordination and post-event process, completing debrief meetings and overseeing sales outreach
• Establish and maintain a clear process to track and measure marketing program results and report data back to Go-to-Market teams
• Collaborate with marketing teams to develop and implement Account Based Marketing (ABM) strategy
• Work closely with strategic partners to drive co-marketing campaigns, participate in partner-hosted events, and coordinate co-hosted field marketing programs

You’re a great fit for this role if:

• 5+ years in event and/or field marketing
• Success in planning, overseeing, and executing activities of successful events in both virtual and in-person environments
• Creative thinker with a proactive attitude, driven to explore new ideas and elevate event experiences.
• Experience in B2B marketing, preferably in the technology space
• Self-starter and thrive in fast-paced, goal-oriented environments
• An understanding of government and healthcare audiences is a plus.
• Preferred SaaS/tech industry experience with an understanding of B2B marketing
• Ability to work closely with a distributed sales team and collaborate closely across multiple geographies
• Coordinate, manage, and execute multiple events concurrently
• Experience educating, developing, and partnering with individuals at a variety of levels
• Project manage with strong logistical and operational attention to detail

Our Mission:

Unite Us’ mission is to unlock the potential of every community. Our co-founders started Unite Us in 2013 to serve the people they served with. They witnessed firsthand the barriers and inefficiencies in trying to navigate health and social services, and set out to improve that experience for veterans and their families. Unite Us quickly expanded to serving all people who need connections to care across our country. Through Unite Us’ national network and software, community-based organizations, government agencies, and healthcare organizations are all connected to better collaborate to meet the needs of the individuals in their communities. We drive the collaboration to predict, deliver, and pay for services that impact whole-person health. If you want to do well and do good, join Unite Us.

Environmental Job Requirements and Working Conditions:

• This position is remote, U.S.-based
• The target pay range for this role is: $90k-$100k. This salary range represents our target hiring range for this role. The proposed salary will be dependent on the candidate's skills, experience, and competencies, as well as location.
• This position may require 25% travel
• All team members will be required to pass a background check which includes criminal, employment, and education verification

Unite Us is committed to building a diverse team and fostering an inclusive culture, and is proud to be an equal opportunity employer. We embrace and encourage our employees' differences in race, religion, color, national origin, gender, family status, sexual orientation, gender identity, gender expression, age, veteran status, disability, pregnancy, medical conditions, and other characteristics. If you require assistance in applying for open positions due to a disability, please email us at [email protected] to request an accommodation.

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