Head of Growth

About Safle:
Safle is a cutting-edge decentralised identity wallet that prioritises security, simplicity, and future readiness. We empower users with a perpetual decentralised identity, advanced encryption, cross-chain support, and seamless integration with decentralised applications (dApps).

Check news about our fundraise: https://www.globenewswire.com/news-release/2024/07/07/2909264/0/en/SAFLE-Identity-Wallet-Unveils-Roadmap-and-Raises-Funds-at-77M-Valuation.html

We have 3 Product Lines

1. Safle Wallet
   A non-custodial, multichain wallet app that provides users with the ability to manage their digital assets across multiple blockchains. In addition to the current Wallet App, Safle aims to expand its offerings through Wallet as a Service (WaaS), white-label solutions, and integrated onboarding solutions for the gaming industry. With future-focused features such as wallet abstraction and account abstraction, Safle plans to simplify blockchain interactions for mainstream users and capitalise on Web3 adoption.

2. Safle lens:
   A crypto portfolio viewer for 12 EVm chains and a Web3 gaming insights platform designed to help players track their gaming history, in-game assets, performance, and rankings across multiple games. By positioning itself as the go-to solution for gamer profiles and performance tracking, Safle Lens aims to capture a significant share of the rapidly expanding Web3 gaming market. With the gaming industry expected to reach 500 million users over the next three years, Safle Lens has a unique opportunity to leverage its early-mover advantage to dominate this space.

3. SafleID:
   SafleID is a decentralised identity solution that offers unique on-chain names, cross-chain wallet management, and in future will be able to deliver complete identity-based/reputation/profiling services. Starting as an on-chain naming infrastructure for games, SafleID is evolving into a full-fledged identity platform with applications in Web3 gaming, and cross-chain wallet management. The solution simplifies wallet interactions, enhances security, and unlocks new business opportunities through identity attestations/verifications, anti-bot protection, and cross-chain asset management & monetisation.

About the role
We are looking for an experienced and visionary Head of Growth to lead and drive user acquisition, engagement, and retention strategies. This person will be responsible for shaping Safle's growth initiatives, expanding our user base, and play pivotal role in partnerships.

What you’ll do:

1. Growth Strategy Development: Create and implement a comprehensive growth strategy for Safle across different target segments Develop data-driven strategies for user acquisition, activation, retention, and monetization
2. User Acquisition and Marketing: Lead online and offline user acquisition campaigns, focusing on expanding the Safle ecosystem globally Design and execute growth experiments to optimize marketing channels, including SEO, PPC, content marketing, partnerships, and referral programs
3. Community Building & Engagement: Work closely with the community and product teams to foster a thriving user community Drive community engagement initiatives, ensuring consistent user feedback and incorporating it into growth strategies
4. Partnership Development: Identify and build strategic partnerships with blockchain protocols, DeFi platforms, and gaming ecosystems to promote Safle integration and drive user growth. Establish partnerships with influencers and key opinion leaders (KOLs) to amplify brand awareness.
5. Cross-functional Collaboration: Collaborate with product, design, and engineering teams to ensure user-centric growth approaches are implemented effectively Align growth efforts with product development for an optimized user experience
6. Data Analytics & Reporting: Monitor and analyze key growth metrics and campaign performance, providing actionable insights to optimize growth strategies. Develop regular reports and present to executive leadership on the progress and effectiveness of growth initiatives

What makes you a good fit

1. Experience: 5+ years of experience in growth marketing, user acquisition, or a related role, within Web3
2. Expertise: Proven track record of driving user growth in digital products and managing high-impact marketing campaigns
3. Community Focus: Experience working with communities, particularly within Web3, crypto, or gaming, to foster engagement and growth
4. Partnerships: Strong network and ability to establish key partnerships within the blockchain space
5. Data-Driven: Strong analytical skills with a deep understanding of growth metrics and an ability to make data-driven decisions
6. Creative Problem Solver: Ability to think outside the box and innovate, bringing creative growth solutions to the table
7. Team Leadership: Strong leadership skills with experience in leading and growing high-performing teams
8. Entrepreneurial mindset: We are looking for someone who comes from a sustainable growth and ownership mindset in a constantly changing environment. Prospective candidate should be willing to work as a partner and tie align his/her risks and rewards with the project’s.

Our Purpose
At Safle, work is personal. You could blame this on us being existential, but most of us are spending the best years of our lives doing this and we want to be purposeful about the kind of workplace we’re trying to create.

Our purpose is about why we’re here and what we care about:-

• Personal Transformation
• Wealth Creation
• Winning Together

Our Values
Our values are about how we do what we do. Values define the right thing to do. We hire, reward and sometimes have to let go based on our values.

We have 5 core values:-

• Go Above And Beyond
• Making Things Happen
• Say It Like It Is
• Progress Over Perfection
• Don’t Take Yourself Seriously, Take Your Work Seriously