Digital Marketing Specialist - Affiliates

About the team

This role sits in the Affiliate team who themselves sit in a wider Performance Marketing team here at Deliveroo. The team's main focus is driving growth. Growth could be so many things for this team, for example; getting a consumer to give us a try for the first time, driving customer loyalty, finding new riders for the business or encouraging users to sign up to Plus (our loyalty subscription).

As a channel, Affiliates is growing rapidly. As we add more markets into the channel we are finding new smart ways to communicate with our users. We are a vibrant function, collaborating closely with Creative Studio, Data Science and Marketing Technology teams to deliver innovative digital campaigns across 8 markets. As the “Channel Specialist” you will report into the “Head of Performance” who you will work alongside to drive forward the channel.

Working within this team allows you to work under our hybrid working model - between London HQ and home

About the role

We're looking for a commercially minded, data-driven “Digital Marketing Specialist" to drive forward growth in their channel. The role will be focused solely on the Affiliate channel but all marketing channels work closely to ensure plans are delivered on time and projects are effectively managed. Alongside the “Head of Performance" you will be responsible for growing the affiliate channel globally and finding smart new ways to incentivise our consumers.

What you'll be doing

• Strategy Management - Create and manage channel strategy and ensure it is aligned with key company initiatives.
• Partner Management - Manage our publisher and network relationships to ensure we are getting the most out of them and continuing to grow
• Partner Screening - Run initial calls with new partner prospects to better understand the opportunity they are selling
• Testing New Partnerships - Lead the role out of new partnerships and work with internal teams to fund and execute them.
• Campaign Planning - Deliver campaign planning and analysis for all markets
• Platform Maintenance - Ensure our platforms are up to date and correct.
• Advanced Reporting - Run reports to understand weekly trends and publisher performance.
• Internal Stakeholder Management - Update internal stakeholders on projects that we are running for them and pitch for further funding when required. (eg. Local Market Teams & Product Teams)

Requirements

• Degree-level education or relevant work experience
• 4-6 years of experience in affiliates
• Basic problem-solving, structuring arguments well and finding solutions
• Proven communication skills & stakeholder management
• Basic quantitative analytical skills
• Strong written and verbal communication skills
• Ambitious with a commercial mindset
• A willingness to learn and an eagerness to grow within an organisation

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

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