Social Media & Brand Specialist - The Lazy CEO/Jane Lu

The Role:As Social Media & Brand Specialist for The Lazy CEO/Jane Lu, you’ll work in this standalone role directly with the CEO to develop and execute her personal brand strategy. This is a hands-on role involving everything from content creation and channel management to public relations and event representation. You’ll play a pivotal role in crafting engaging social media content, managing public-facing channels, attending industry events, and coordinating PR efforts. The ideal candidate is creative, detail-oriented, and possesses a keen understanding of brand building in the digital age.

Day to day, you will:

• Develop and execute content strategies across multiple platforms (Instagram, TikTok, LinkedIn, etc.).
• Oversee the end-to-end production of content, including filming, editing, and publishing posts that reflect The Lazy CEO voice and message at events, for podcasts and day to day content
• Analyse and report on social media performance, making data-driven recommendations to grow and engage audiences
• Come up with innovative content ideas and take ownership of execution through to posting
• Podcast management - liaise and assist with recruiting potential podcast guests for The Lazy CEO podcast, film content, assist in production and final output
• Cultivate and maintain relationships with media contacts to enhance The Lazy CEO brand presence in the press
• Manage incoming PR opportunities, proactively seeking media placements and interview opportunities
• Identify, develop & negotiate strategic brand partnerships and collaborations to expand the CEO’s visibility and influence
• Coordinate and attend entrepreneur-focused events and those associated with the brand, ensuring The Lazy CEO is represented effectively
• Work with event organisers and publicists to arrange speaking engagements, panels, and networking opportunities
• Prepare talking points, media kits, and other materials to support the CEO’s event presence
• Attend all relevant events in relation to the brand
• Provide assistance across the CEO’s other business ventures and initiatives as needed, ensuring brand alignment and consistency
• Assist in planning and executing initiatives that align with the CEO’s personal and business goals
• Copywriting in The Lazy CEO/Jane Lu tone of voice

Who are we looking for?:

• 3+ years of experience in brand management, PR, or social media, preferably within the personal branding or entrepreneurial space
• Exceptional communication and storytelling skills, with an eye for engaging, visually appealing content
• Proficiency in content creation tools (e.g., Adobe Suite, Canva) and social media platforms
• Strong network within media and/or influencer communities is a plus
• Ability to travel for events as needed

PERKS!

• Our embedded culture of Think Big, Get S**t Done and Have Fun gives everyone the ability to make a massive impact across the entire organisation. We are a fun team with a high-growth hustle
• Flexible working environment including working from home
• 50% staff discount on Showpo website!
• Staff sample sales once a month
• Your own individual growth plan
• Celebration is part of our core DNA from social events, to cruises on the harbour, to costume parties and Karaoke. We work hard and celebrate connecting as a team
• Dog friendly office, Breakfast Bar
• Employee Assistance Program (mental health support)
• Company wide I S**t Rainbow Awards - Reward & Recognition Program - come and celebrate your colleagues with bubbles every Friday!