Product Designer, Gaming

About the Role

The Product Designer will be instrumental in shaping digital experiences tailored for insurance agents, ensuring that our tools are intuitive, engaging, and supportive of their day-to-day tasks. The ideal candidate will have a strong background in UX/UI design, experience working with agent-facing products, and the ability to create designs that enhance productivity and user satisfaction.

Duties and Responsibilities:

• Gamified Design Implementation: Develop and integrate gamification elements into insurance tools and agent platforms to drive engagement, productivity, and learning.
• Prototyping & Interactive Design: Create wireframes, user flows, and high-fidelity interactive prototypes that showcase game-like elements in professional tools.
• User-Centric Research: Conduct research with insurance agents to understand their workflows, motivations, and challenges, applying gaming principles to enhance usability and user engagement.
• Collaboration: Work closely with product managers, developers, and other stakeholders to brainstorm and incorporate game mechanics and design elements that enrich agent interactions.
• Feedback Loop: Participate in design reviews and workshops, both giving and receiving constructive feedback. Use feedback to refine designs and ensure they meet user needs and business objectives.
• Visual Appeal: Ensure all UI components and game elements align with the brand's visual guidelines while maintaining a balance between professional and engaging aesthetics.
• Gamification Strategy: Assist in developing strategies to implement game-based elements like points, rewards, leaderboards, and progress tracking into agent-facing tools.
• Documentation: Maintain comprehensive design documentation that outlines game-based feature specifications and implementation guidelines.
• Adaptation & Iteration: Iterate quickly on design solutions based on agent feedback and performance data to optimize usability and engagement.

Qualifications and Skills:

• Experience: 3+ years of experience as a Product Designer or UX/UI Designer, with specific experience incorporating gaming or gamification elements into digital products.
• Portfolio: A strong portfolio showcasing the use of game mechanics, visual storytelling, and user engagement strategies in digital tools, particularly in professional or business environments.

• Technical Skills:

  • Proficiency in design tools such as Figma, Adobe Creative Suite, Sketch, etc.
  • Experience with prototyping tools like InVision, Adobe XD, or similar for interactive, game-like designs.
  • Familiarity with game development tools (Unity, Unreal Engine) is a plus but not required.

• Understanding of Gamification: Proven knowledge of how game mechanics can be used to drive engagement and enhance user experiences in non-gaming applications.

• Problem Solving & Creativity: Ability to think creatively to introduce new gamification strategies that appeal to insurance agents and solve user pain points.

• Communication: Strong verbal and written communication skills to present gamified design concepts effectively to stakeholders.

• User Research Skills: Experience conducting user research, testing, and analysis to inform and iterate on gamified designs.

• Collaboration: Ability to work seamlessly with cross-functional teams and adapt designs based on project feedback and goals.

• Adaptability: Comfortable working on multiple projects and responding to shifting priorities while maintaining a high standard of work.

• Experience in designing for industries that leverage gamified learning or user engagement, such as education or corporate training.

• Familiarity with motivational theories and psychological principles related to gaming and user engagement.

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