VP, Product Marketing

Company DescriptionHyperscience is a market leader in hyperautomation and a provider of enterprise AI infrastructure software. The Hyperscience Hypercell platform unlocks the value of an organization’s back office data through the automation of end-to-end processes, and transforms complex documents into LLM and RAG-ready data to power enterprise GenAI experiences. This enables organizations to transform manual, siloed processes into a strategic advantage, resulting in a faster path to decisions, actions, and revenue; positive and engaging customer, public, and patient experiences; and dramatic increases in productivity.

Leading organizations across the globe rely on Hyperscience to drive their hyperautomation initiatives, including American Express, Charles Schwab, Fidelity, HM Revenue and Customs, Mars, Stryker, The United States Social Security Administration, and The United States Veterans Affairs. The company is funded by top tier investors including Bessemer Venture Partners, Battery, FirstMark, Stripes, and Tiger Global.

Hyperscience seeks an experienced product marketing leader to capitalize on the significant opportunity for the company, as demand for its enterprise AI software platform is on the rise. This leader will play a critical role in driving the thought leadership, positioning and messaging, and Go-to-Market engine at Hyperscience. This leader will be an important contributor to the company’s market adoption, market differentiation, and revenue growth. This person will also have the opportunity to hire and build the product marketing team at Hyperscience.

Responsibilities

• Product Positioning: work with senior leadership, product management, and marketing and the field to create clear and differentiated product positioning.
• Product and packaging strategy: work with senior leadership, product management and the field to optimize product packaging, to deliver product combinations that are attractive to the market and contribute to Hyperscience growth.
• Team leader: this individual will have the opportunity to recruit, hire, and manage a team of product marketers at Hyperscience.
• Content creation: create a range of content to fuel the GTM engine, including product presentations, product one-pagers, website content, landing pages, and more.
• Sales enablement: create clear and effective sales enablement materials, and articulate and train the field on product messaging and capabilities.
• Competitive intelligence: develop competitive intelligence program and engage and enable field on specific competitive sales plays.
• Market intelligence: conduct market research to stay ahead of industry trends and understand customer needs, driving insights into product strategy and positioning.
• Spokesperson activity: Act as a spokesperson with industry analysts and media.
• Customer storytelling: Collaborate with Customer Success teams to develop compelling case studies and testimonials that demonstrate product value and customer success.
• Collaboration: develop strong, collaborative partnerships with senior leadership, the sales team, product / technology team, and across marketing.

Requirements

• Minimum of 10 – 15 years of experience in product marketing in business-to-business technology companies. At least 5 to 7 years experience in managing product marketing teams.
• Deep understanding of AI and ML software markets, and ability to bridge from product capabilities to business benefits and outcomes messaging.
• Exceptional storytelling, positioning, and messaging skills.
• Prolific content creator – presentations, landing pages, web copy, product briefs, and more.
• Strong track record in partnering with the field to contribute to their success, enablement, quota attainment, and revenue growth.
• Strong analytical mindset with proven ability to use data to drive decisions and measure success.
• Experience in driving competitive intelligence programs and sales plays that create a market advantage for the company. Excellent cross-functional collaboration skills and ability to influence across all levels of the organization.