Senior Marketing Manager, eCommerce (Contract)

About Crunchyroll

WE HELP EVERYONE BELONG. IT’S OUR PURPOSE.

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.

Join our team, and help us shape the future of anime!

About the role

We're looking for a Senior Marketing Manager to drive eCommerce growth for the European Crunchyroll Store on a contract basis. Reporting to our Senior Director of Marketing, you'll promote new customer acquisition and retention through strategic, data-driven marketing campaigns aligned with our global eCommerce goals.

• You will develop and execute eCommerce strategies to establish Crunchyroll Store in important EU markets, focusing on customer acquisition and retention.
• You will oversee marketing efforts to increase revenue, including paid digital marketing, CRM, social media, PR, and affiliate marketing.
• You will align the EU Crunchyroll Store with global eCommerce goals and local merchandising strategies.
• You will manage creative workflows for EU campaigns, collaborating with the U.S. marketing team, global centers of excellence, and regional partners.
• You will ensure campaigns are delivered on time and within budget.
• You will report campaign performance to the Senior Marketing Director and senior leadership contributing insights to the weekly eCommerce report.
• You will build strong relationships with all Crunchyroll partners.

This contract-only position is based in our Coppell office, and offers a hybrid work schedule.

About You

We get excited about candidates, like you, because...

• 8+ years of eCommerce marketing experience, focusing on customer acquisition and retention.
• You have proven success in creating and executing full-funnel marketing strategies.
• You have experience leading internal teams and working with external partners.
• You are knowledgeable about changing eCommerce trends and customer behavior.
• You have strong analytical skills to interpret data and make informed decisions.
• You have excellent communication skills for working with cross-functional teams and partners.
• You are experienced in developing marketing plans across important channels like affiliate, CRM, social media, events, paid acquisition, and loyalty programs.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Bonus if you're passionate about collectibles, apparel, anime, or manga!

About the Team

The eCommerce Marketing team nestles within our Growth & Paid Media team, which comprises eCommerce, Games Marketing, and Paid User Acquisition teams. The team accelerates growth of our eCommerce business through development of strategic and innovative marketing plans, designed to maximize sales in a cost-effective way. This team is highly collaborative, working with multiple team members to ensure success in competitive and fast-growing markets. The Crunchyroll Store is dedicated to serving anime fans by offering the best selection of anime & manga merchandise, seamless UX, and outstanding customer service.

#LifeAtCrunchyroll #LI-Hybrid

About our Values

We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in all that we do. We value

• Courage. We believe that when we overcome fear, we enable our best selves.
• Curiosity. We are curious, which is the gateway to empathy, inclusion, and understanding.
• Service. We serve our community with humility, enabling joy and belonging for others.
• Kaizen. We have a growth mindset committed to constant forward progress.

Our commitment to diversity and inclusion

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Questions about Crunchyroll’s hiring process? Please check out our Hiring FAQs: *https://help.crunchyroll.com/hc/en-us/articles/360040471712-Crunchyroll-Hiring-FAQs*

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