Consumer and Product Marketer

Lumin Fitness is seeking a creative, driven, and energetic Consumer and Product Marketer. In this pivotal role, you will collaborate closely with our Head of Marketing to craft and execute innovative strategies that elevate our brand's presence. This is an exceptional opportunity to make a profound impact within a dynamic, fast-paced start-up that is set to revolutionize the fitness industry and redefine the future of fitness. If you're ready to bring your passion and expertise to a team poised for groundbreaking success, we want to hear from you!

Key Responsibilities:
Consumer Marketing:
- Marketing Initiatives: Lead the team in executing brand strategy and campaigns to drive awareness and customer growth through media amplification, strategic partnerships, and more.
- Creative Briefs: Create and manage briefs for all brand marketing channels (email, paid media, website, influencer, social media, partnerships/collaborations, and more, ensuring timely completion and delivery.
- Strategy Collaboration: Cultivate and ensure all campaigns support brand initiatives, vision, customer experience, engagement, and growth.
- Project Management: Serve as the point of contact for all consumer and product marketing operations workstreams, ensuring seamless coordination and execution.
- Calendar Management: Oversee and coordinate all brand marketing efforts related to the marketing communication calendar. Work closely with cross-functional teams to adapt strategies based on business performance and other key factors.
- Reporting: Measure campaign performance and collaborate with the brand team to analyze and report on results.
- KPI Management: Create and manage KPIs, providing reports to the Head of Marketing for easy management and evaluation of strategies.

Product Marketing:
- Develop product positioning and messaging that differentiates Lumin Fitness in the market.
- Plan and execute the launch of new products and features, working closely with product development and sales teams.
- Create compelling product content, including presentations, product descriptions, and sales tools.
- Conduct market analysis to understand the competitive landscape and identify opportunities for product growth.
- Support the development of pricing strategies and promotional plans.

Ideal Candidate:

• Strategic Thinker: Expert in aligning marketing strategies with brand goals.
• Product Marketer: Develops product positioning, executes launches, and conducts market analysis.
• Project Leader: Efficient in managing marketing operations and ensuring project execution.
• Creative Manager: Skilled in overseeing creative processes and creating impactful briefs.
• Collaborative Team Player: Works well with cross-functional teams to drive engagement.
• Analytical: Measures campaign performance and stays updated on industry trends.
• Organized: Excellent at managing multiple projects and meeting deadlines.

Requirements:

• Must be based in the DFW area.
• Proven track record in Consumer and Product Marketing.
• Capable of thriving in a dynamic, fast-paced startup environment.
• Excellent communication and interpersonal skills.

Why Join Us?

-Innovative Environment: Be part of a forward-thinking company that combines fitness, technology, and gamification.
-Career Growth: Gain valuable experience and grow with a rapidly expanding brand.
-Dynamic Culture: Work in a collaborative, fast-paced environment where your contributions make a real impact.

If you're ready to jump into a dynamic role and contribute to the success of Lumin Fitness, we want to hear from you!