Advertising Manager

Key responsibilities:

1. Strategy development: Develop and execute comprehensive Meta Ads strategies aligned with overall marketing goals.
2. Campaign management: Manage the entire lifecycle of Meta Ads campaigns, including planning, budgeting, execution, and optimization.
3. Performance optimization: Continuously monitor and analyze campaign performance metrics to identify opportunities for improvement and maximize ROI.
4. Audience targeting: Utilize advanced targeting techniques to reach our ideal target audience effectively.
5. Creative development: Collaborate with the creative team to develop compelling ad creatives that resonate with our target audience.
6. Budget management: Manage and optimize ad budgets to ensure maximum impact within allocated resources.
7. Reporting and analytics: Generate insightful reports on campaign performance and provide actionable recommendations.
8. Stay updated: Stay up-to-date with the latest trends and best practices in Meta Ads and digital marketing.

Qualifications and experience:

• 3-5 years of experience in digital marketing, with a strong focus on Meta Ads.
• Proven track record of successful Meta Ads campaigns, including driving significant ROI.
• In-depth understanding of Meta Ads platform, including targeting options, ad formats, and measurement tools.
• Strong analytical skills and ability to interpret data to inform strategic decisions.
• Excellent project management and organizational skills.
• Creative thinking and ability to develop innovative marketing strategies.
• Strong communication and interpersonal skills to collaborate with cross-functional teams