Marketing Manager Campaign and Analytics

About ScopeX

ScopeX is a fintech startup that leverages innovative technology to help Indians in Europe save on interbank fees and access competitive exchange rates when sending money home. We’re focused on optimizing our acquisition strategy for Indians in Germany who frequently remit funds to India. Join us in our mission to provide affordable, reliable cross-border remittance solutions. Learn more at ScopeX.money

Role Overview

We are seeking a Marketing Campaign and Analytics Specialist with a passion for both marketing execution and data analysis. In this role, you’ll be responsible for planning, running, and optimizing multi-channel marketing campaigns while analyzing performance metrics to drive continual improvements. You’ll work closely with our growth and product teams to refine acquisition strategies, improve ROI, and enhance user engagement. This is an opportunity to make a tangible impact on a growing fintech brand serving a vibrant cross-border remittance market.

Responsibilities

• Campaign Execution & Management: Design, launch, and manage digital marketing campaigns across various channels (Google Ads, Facebook, Instagram, and email) to increase user acquisition and engagement.
• Data Collection & Analysis: Collect and analyze data from marketing platforms (Google Analytics, Meta Business Suite, Google Ads, etc.) to assess campaign performance, identify trends, and provide actionable insights.
• Performance Optimization: Continuously optimize campaigns through A/B testing, audience segmentation, and bidding strategies to maximize ROI and reduce acquisition costs.
• Funnel & Conversion Rate Analysis: Track and analyze user behavior across the marketing funnel, identifying drop-off points and areas for improvement to enhance conversion rates and retention.
• Reporting & Insights: Prepare detailed reports and dashboards to present campaign results, insights, and recommendations to the marketing and product teams. Communicate complex data in clear, actionable terms.
• Budget Management: Monitor and optimize marketing spend across channels to ensure efficient use of resources, aligning with budget goals and ROI targets.
• Cross-Functional Collaboration: Work closely with the product, UX, and growth teams to align on messaging, user journeys, and product enhancements that improve campaign impact and user experience.
• Market Research & Audience Insights: Conduct research on target demographics, competitor activity, and industry trends to inform campaign strategies and improve targeting accuracy.

Qualifications

• Experience: Minimum 2+ years in digital marketing or marketing analytics, preferably in fintech, digital services, or a fast-paced startup environment.
• Technical Skills: Proficiency with Google Analytics, Google Ads, Meta Business Suite, and email marketing platforms. Familiarity with Excel (pivot tables, data analysis) and data visualization tools (Tableau, Google Data Studio) is a plus.
• Analytical & Problem-Solving Skills: Strong analytical skills with the ability to interpret complex data sets and translate findings into actionable insights for optimizing campaigns.
• Campaign Management Expertise: Experience running multi-channel digital marketing campaigns, including setup, optimization, and performance analysis. Knowledge of audience segmentation and retargeting strategies is preferred.
• Communication: Excellent communication skills, with the ability to present data and insights clearly to both technical and non-technical stakeholders.
• Self-Starter: Motivated, detail-oriented, and able to work independently in a fast-paced, remote-friendly environment.

What We Offer

• The opportunity to make a meaningful impact in a fast-growing fintech company focused on transforming the remittance experience for Indian migrants in Europe.
• Professional growth in a collaborative, data-driven team environment.
• Competitive compensation and flexible working arrangements.