Digital Marketing Coordinator

About Us:

Showpo is the Australian owned, global, social media led ecommerce brand, redefining fashion retail for the new generation.

Showpo was established in Sydney in 2010 from our Founder & CEO Jane Lu's garage. Forward to now, we have disrupted the traditional retail model, are a global fashion destination and one of Australia's home grown true global success stories. We pride ourselves on empowering women worldwide and being one of Australia's largest and most successful social media brands.

The Role

An exciting newly created Digital Marketing Coordinator role has just become available in our Marketing team! Working directly with our Senior Digital Marketing Manager and as part of the wider marketing team, you will work across Performance, Affiliate & CRM marketing where you will have the opportunity to learn and grow as part of a dynamic and forward thinking fashion eCommerce brand!

Sounds good? Read on...

Day to day, you will be doing:

• Campaign Strategy: Assist in creating and executing CRM and performance marketing strategies to drive traffic, increase sales, and improve customer retention across SEM, paid social, Email/SMS and Affiliate channels.
• Campaign Execution: Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends and brand guidelines. Efficiently hand over marketing materials to the appropriate agency or account manager.
• Analytics & Reporting: Monitor and analyse the performance of digital marketing campaigns using tools such as Google Analytics. Compile regular reports to share insights and recommendations with stakeholders.
• Collaboration: Work closely with internal teams (creative, content, graphics, PR, product) to align marketing efforts with broader brand strategies and messaging.
• Market & Competitor Research: Stay informed on market trends, competitors’ performance, and industry best practices to identify opportunities for growth and improvement.
• Program Management: Collaborate with affiliate agency to optimise placements and strategies, ensuring alignment with promo calendar and business objectives.
• Performance Tracking: Regularly analyse affiliate performance, focusing on key metrics such as sessions, conversion rates, and sales. Work with affiliate agency to optimise the program and enhance affiliate partnerships.
• Campaign Development: Assist in developing and optimising CRM campaigns across email, app and SMS channels. Ensure messaging aligns with the brand's tone of voice (TOV) and resonates with target audiences.
• Customer Segmentation: Use customer data to inform personalised marketing strategies that enhance retention and drive repeat purchases. Work with the CRM Specialist to enhance Loyalty Program engagement and CLTV.
• Copywriting: Create engaging conversion copywriting across search, organic & paid social, and email marketing campaigns in line with brand identity.

Who are we looking for?

• Prior experience working as a Digital Marketing Coordinator
• Agency background preferred, though not essential!
• Collaborative, driven approach to tasks with a strong understanding of digital marketing trends and a passion for the fashion industry
• Bachelors degree in Marketing, Communications or a related field

What's in it for you?

• Live for fashion? You’ll love working for Australia’s largest social media fashion brand that was founded locally and is expanding globally. The list is growing, but here are some of the things you will enjoy:
• Our embedded culture of Think Big, Get S**t Done and Have Fun gives everyone the ability to make a massive impact across the entire organisation. We are a fun team with a high-growth hustle
• 90% off our CEO's online business course
• Flexible working environment including work from home
• Huge staff discounts across Showpo
• Your own individual growth plan developed with your manager and tracked throughout your career with us
• Celebration is part of our core DNA with a range of social events throughout the year
• Dog friendly office, Breakfast Bar
• Education, Wellness and Lunch & Learn Programs
• Company wide I S**t Rainbow Awards - Reward & Recognition Program - come and celebrate your colleagues with bubbles every Friday!