Lead, Lifecycle Marketing

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros. We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As the Lead, Lifecycle Marketing, you manage the full spectrum of lifecycle campaigns, including email, SMS, and in-app messaging, focusing on enhancing customer engagement, retention, and driving conversions. You oversee campaign strategy, execution, and analysis across multiple channels, collaborating closely with content, design, and analytics teams to ensure seamless integration with overall marketing strategies. Your role requires analyzing performance metrics, optimizing campaigns, and continuously evolving strategies to meet business goals. You ensure campaigns are personalized, timely, and compliant with relevant regulations, providing a cohesive experience across all customer touchpoints.

Our team is passionate, empathetic, hard-working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
• Collaborate with content and design teams to create engaging and relevant campaigns tailored to customer segments
• Monitor and analyze performance across all lifecycle channels, optimizing based on key metrics
• Segment customer lists and apply personalization to deliver targeted, relevant communications
• Build accurate email campaigns for deployment
• Conduct A/B testing to refine campaigns and improve customer engagement and conversions
• Maintain and manage the lifecycle marketing calendar to ensure cohesive messaging across channels
• Ensure compliance with all marketing regulations, including GDPR, CAN-SPAM, and SMS guidelines
• Report on lifecycle marketing performance and provide actionable insights to stakeholders
• Stay current on industry trends and best practices across email, SMS, and in-app messaging

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 4+ year experience in email marketing, SMS, in-app messaging, including campaign strategy, execution, and analysis
• Proficient with marketing automation platforms and tools (i.e., Braze, Iterable, Marketo, etc) and building email
• Experience with A/B testing, segmentation, and personalization across channels with proven success of driving lift in engagement
• Knowledge of email and SMS compliance regulations such as GDPR, CAN-SPAM, and TCPA
• Basic understanding of HTML/CSS for email design

What will help you succeed:

• Experience with customer/product retention and retention of add-on products
• Strong communication and teamwork skills
• Attention to detail and creative problem-solving abilities
• Ability to adapt to changing priorities and meet deadlines
• A proactive mindset focused on continuous improvement
• Enthusiasm for learning and staying current with industry trends
• Strong ability to Multi-task to ensure communication and deployments happen on-time

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment. We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-SG1#LI-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $72,000-$90,000 + Equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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