Content, Director

WalkMe pioneered the Digital Adoption Platform (DAP) to empower business leaders to realize and unlock the full potential of technology in today's overwhelming digital world. Through WalkMe's guidance, engagement, insights, and seamless automation, employees are more efficient, executives have better visibility into digital usage, and organizations maximize the full value of their digital assets to empower digital transformation.

Position Overview: The Director, Content at WalkMe is responsible for developing and executing a comprehensive content strategy that aligns with our brand voice, supports our marketing objectives, and drives user engagement across all channels. This role will lead our content team, oversee content strategy, production, repurposing and distribution and collaborate with various departments to ensure consistent, high-quality content that resonates with our target audience and drives intent.

What You’ll Own:

• Develop and implement a content strategy that supports WalkMe's business goals and brand identity
• Lead and mentor a team of content creators, including writers, editors, and multimedia specialists
• Oversee the creation and distribution of various content types, including blog posts, whitepapers, case studies, videos, and social media content
• Collaborate with marketing, sales, and product teams to align content with campaign objectives and product messaging
• Establish and maintain editorial guidelines and content calendars
• Analyze content performance metrics and adjust strategies to optimize results
• Manage content budgets and resources effectively
• Stay up-to-date with industry trends and best practices in content marketing and digital adoption
• Develop and maintain relationships with industry influencers and thought leaders
• Ensure all content adheres to brand guidelines and maintains a consistent voice across all platforms

What You’ll Need to Succeed:

• 7+ years of experience in content creation and strategy, preferably in the B2B SaaS industry
• 3+ years of experience in team management and leadership roles
• Bachelor's degree in Marketing, Communications, Journalism, or related field; Master's degree preferred
• Proven track record of developing successful content marketing strategies and executing high-performing campaigns
• Experience working in fast-paced, high-growth technology companies
• Excellent writing, editing, and proofreading skills
• Strong understanding of SEO principles and content optimization techniques
• Proficiency in content management systems and analytics tools (e.g., Google Analytics, SEMrush)
• Familiarity with design tools (e.g., Adobe Creative Suite) and video editing software
• Familiarity and hands-on experience with Gen AI tools for content analysis, iteration and creation.
• Experience with marketing automation platforms (e.g., Pardot, Marketo)
• Strong project management and organizational skills
• Ability to translate complex technical concepts into easily understandable content