Sr. Executive/Assistant Manager Content Strategy, Influencer Marketing

The Assistant Manager / Senior Executive of Content Strategy plays a crucial role in shaping and executing the content vision of the organization. This position involves collaborating with cross-functional teams to develop and implement content strategies that align with business goals and audience needs. The ideal candidate will possess a blend of creative and analytical skills, with a strong understanding of digital marketing, audience engagement, and content management.

What You'll Do

• Develop and execute a comprehensive content marketing strategy to support brand awareness, lead generation
• Able to carve out compelling Content/Influencer strategy for all social media platforms for brands (IG, YT, FB, Twitter)
• Develop scripts, storyboards, and treatments, ensuring that they are innovative and engaging for the target audience
• Create comprehensive content strategies that align with customer journeys and business objectives
• Conduct market research and analysis to identify content needs and opportunities
• Review all content assets for quality and consistency before submission to clients
• Write, edit, and proofread compelling content that is tailored to the client’s target audience and aligns with the brand
• Collaborate with internal team to integrate and offer innovative content strategies
• Track and analyze content performance metrics, using data-driven insights to refine and improve content strategies
• Stay up-to-date with industry trends, emerging technologies, and best practices in content marketing
• Manage relationships with external content creators, freelancers, and agencies if required
• Build comprehensive digital road maps tailored to each client's brand, focusing on transforming traditional marketing
• Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer

Who You Are

• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field
• Strong portfolio demonstrating innovative content and communication strategies
• 2+ years of experience in copywriting or concept creation
• Experience with agencies or start-ups
• Excellent written and verbal communication skills

Why You'll Love It

• Competitive salary
• Performance review (2 times a year)
• Annual leaves
• Health insurance
• Creative office environment
• Work in a professional and dynamic environment
• Good chance to explore new trends in the digital market