Full-stack Marketeer

The Role

What’s harder than B2B marketing? SME (small&medium enterprise) marketing maybe? What’s harder than marketing to SMEs? Marketing to SMEs in Central & Eastern Europe certainly is a candidate for an uphill battle in a marketer’s career. If this didn’t scare you away, if you think what Hubspot, Square or Xero did isn’t rocket science, read on.

Being our first marketing hire, this role will have broad responsibilities and extensive room for growth. This person will have a sizeable marketing budget and flexibility on how to deploy it. This role will be incredibly exciting to someone who loves the feeling of freedom, trust and empowerment that comes from working in a startup. The role is not suited to those who prefer corporate bureaucracy and the comfort blanket of layers of approval. The role is well-suited to a ‘full-stack marketer’, given the requirement to be both strategic and operational; the multi-channel focus; the need for both brand and product marketing; and the requirement for measurement and refinement.

Key duties include:

· Build the company marketing strategy for our expansion in Europe.
· Own the marketing budget.
· Lead the development, design and implementation of marketing campaigns. Those marketing campaigns will be both for performance marketing activities and to generate leads for our sales team. Those campaigns can be in any channel(s) that you feel are most appropriate to achieving the marketing strategy.
· Increase engagement with our existing client base.
· Creating and writing compelling marketing and promotional material.
· Manage our various agencies across multiple countries.
· Regularly report on our marketing activity, including CAC measurements.
· Work closely with the management team and the sales team.

The role will be supported by various members of the founding team. You can therefore expect to receive as much support as you need in order to succeed and grow. You can expect an environment that empowers you to try new things, to be creative and to have fun with your work.

Requirements

Must haves:

3-5 years of B2B and content marketing experience
Experience building full-funnel B2B marketing plans tailoring the right message to the right audience
Experience in building and executing content marketing strategies across multiple channels.
Experience in sales lead pipeline and CRM management tools
Motivated, self-starter who wants to grow and succeed (both personally and as a company).

Nice to haves:

An analytical mind, able to make data-driven decisions quickly and accurately.
Good understanding of online advertising.
Can present to, and build relationships with, senior-level counterparts.
Proficient knowledge of Google Analytics, Google Ads, LinkedIn Campaign Manager and Google Tag Manager.
Experience in managing agencies;

About Us

INKI is a VC-backed startup operating across the EU. We are a B2B business offering laptops and mobile phones by subscription to companies all across Europe. We have over 400 clients across 22 countries and a team presence in 7 countries. We have used a mixture of digital marketing and sales team efforts to fuel our fast growth so far. We are looking for our first full-time marketing hire to take us to the next level.

We offer teams across Europe all the tools they need to source, secure, insure, repair, and decommission devices anywhere they are.
There’s never been a more exciting time to join inki — the market leader in devices as a service in CEE.
💳🎟️
💯 Benefits
💫 Competitive salary,, plus performance bonus yearly, plus equity – depending on seniority
Work remotely from whatever location 🌍
✈️ 25 days holiday each year + plus bank holidays
💻 New laptop (shiny new Macbook)
⚙️ Freedom to choose any tool you need to make your process more efficient