Growth Marketing Manager

About the role
As a Growth Marketing Manager you will be working with a high performance team that was formerly part of Google and PayPal. You should be motivated by our mission to empower women by bringing them together using technology and enjoy the challenge of finding PMF in a dynamic startup environment.

We are looking for a strategic thinker with the technical proficiency to drive our marketing success. You will utilize your expertise in marketing automation platforms to design and execute targeted campaigns that nurture leads, drive engagement, and maximize conversions. You will use your design and user knowledge to optimize conversion flows. From creating automated workflows to personalizing customer journeys, your skills will help us deliver relevant and timely messaging across various channels. You will:

• Monitor, track, and analyze the performance and effectiveness of marketing automation campaigns.
• Set up and configure marketing automation platforms, including designing standardized coding templates and creating automatic flows
• Work with enginering team on event labeling and providing necessary data for platforms
• Develop and maintain a system to track and segment customers for targeted marketing campaigns
• Utilize data insights to inform campaign strategies and optimize customer journeys
• Develop and execute marketing automation campaigns, including lead nurturing and customer onboarding as well as existing customer engagement and retention.
• Create imactful copy for various channels through A/B testing and iteration
• Collaborate with product, design and customer service teams to ensure alignment and best practices

You will have the opportunity to scale a new-era social network deployed across mobile platforms that connects women worldwide. Your creativity paired with perseverance and autonomy will be among the core qualities which will help you succeed.

Requirements

• A talented and passionate Marketer with 3+ years of professional experience
• Strong experience in using and integrating marketing automation platforms (ActiveCampaign, Klaviyo), CRM systems (HubSpot, Pipedrive), and analytics (Mixpanel, Amplitude, Heap)
• Proven track record in developing effective segmentation strategies and drip campaigns
• Operational knowledge of HTML and CSS to allow editing templates as needed
• A/B Testing skills and knowledge both for email marketing and CRO
• Ability to work independently and thrive in a fast-paced, dynamic team environment
• Excellent communication and collaboration skills to work cross-functionally
• Sharp attention to detail and ability to spot optimization opportunities
• Fluent English is required for this role
• Plus: overlap with Spain hours and ability to meet in person once a quarter

What to Expect and Benefits

• Incredibly talented technical team with passion for connecting people
• Culture that values shipping, minimal process, technical excellence, and creativity
• Competitive compensation
• Working from home with no offices
• Responsibility from day one and professional and personal growth
• Great work environment with a fun, international team of talented people to work with

About Les Amis
Les Amis is a new-generation social platform, connecting women using technology. We believe that women with a strong social circle achieve more in life and career, and are generally happier. We address the need for trusted connection in small groups, and solve global disconnect and loneliness.