Digital Marketing Specialist (Google & Facebook Ads)

Work from Office: Chennai

Responsibilities:

• Plan, create, and manage paid ad campaigns on Google Ads and Facebook Ads.
• Optimize ad copy, images, and landing pages for better performance and ROI.
• Monitor and analyze key performance indicators (KPIs) to ensure the achievement of campaign objectives.
• Conduct keyword research, audience targeting, and bid optimization.
• Track and report on campaign performance, providing insights and recommendations for improvement.
• Collaborate with the design and content teams to develop ad creatives and strategies.
• Stay up-to-date with digital marketing trends, platform updates, and best practices for both Google and Facebook advertising.
• A/B testing to improve ad performance.

Requirements:

• 1-3 years of experience managing Google Ads and Facebook Ads campaigns.
• Strong understanding of paid search and paid social media strategies.
• Experience with Google Ads Manager and Facebook Business Manager.
• Proficiency in Google Analytics, Google Tag Manager, and other analytics platforms.
• Analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent written and verbal communication skills.