User acquisition/Performance Marketing lead (App/iOS campaigns)

*Media Buyer / Client Growth - iOS Focus
*

NewForm is seeking a Media Buyer with deep expertise in running paid social campaigns, particularly on TikTok and Meta, for iOS apps. This role is integral to driving growth for our clients, leveraging SKAdNetwork (SKAN), Mobile Measurement Partners (MMPs), and the latest trends in consumer software.

*Key Responsibilities
*

• Paid Social Campaigns: Execute and optimize ad buys on TikTok and Meta, with a specific focus on iOS apps.
• iOS Expertise: Utilize your understanding of SKAdNetwork (SKAN) and MMPs to maximize campaign performance.
• Data-Driven Strategies: Analyze mobile app data to enhance targeting and ad placements.
• Creative Collaboration: Work with creative teams to develop compelling content that drives results.

*Must have Experience
*

• Proven Track Record: Extensive experience in media buying on TikTok and Meta, specifically for iOS apps.
• SKAN & MMPs: Strong knowledge of SKAdNetwork (SKAN) and MMPs, with hands-on experience in campaign tracking and optimization.
• Analytical Skills: Ability to use data insights to drive campaign success.
• Industry Knowledge: Familiarity with the consumer software landscape and mobile app marketing trends.

*What We Offer
*

• A flexible, creative work environment.
• Health insurance including dental and vision
• Opportunities to work on cutting-edge campaigns for top iOS apps.
• Collaboration with a team focused on innovation and results.
• Direct interaction with leading app teams and C-suite executives.