Growth Marketing Manager LATAM

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 230 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We are seeking a strategic and data-driven Growth Marketing Manager to join our regional marketing team. Our objective is to expand our reach to new audiences through partnerships and alliances and drive new growth opportunities across the region. The ideal candidate possesses strong analytical skills and a deep understanding of digital marketing channels but has experience in partnership management. It is also required to have strong communications and negotiation skills to collaborate with multiple stakeholders to craft effective go-to-market strategies and drive growth. The role involves drawing insights from different data sources, identifying, implementing, and managing projects and partnerships to drive new growth levers for Binance based on these insights.

Responsibilities:

• Drive and execute the regional Growth Marketing Strategy, including channel analytics, localization, adaptation, and evaluation. Identify and negotiate strategic partnerships while maintaining a strong relationship with stakeholders. It also requires swift implementation, activation, and reporting. Project and Partnership Management:- Based on insights, develop and implement projects, craft go-to-market strategies in collaboration with global/ local marketing teams and data analytics teams;
• Ensure alignment and effective communication among all stakeholders;
• Proactively identify gaps in business metrics and user behavior trends;
• Set up necessary infrastructure to alert business leaders about emerging trends and patterns; Data Analysis and Interpretation:- Utilize strong analytical skills to interpret complex data sets and generate actionable insights; Digital Marketing Expertise:- Possess a deep understanding of various digital marketing channels (Paid, SEO, Lifecycle);
• Familiarity with tools such as Google Analytics, SimilarWeb, MMPs, and social listening tools to monitor and analyze marketing performance; Insights Generation: - Draw insights from dashboards and metrics to inform business decisions;
• Translate data findings into strategic recommendations for marketing initiatives.

Requirements:

• Worked in an international environment, with cross-functional teams and multiple stakeholders;
• Proven experience in business development, partnerships, or sales;
• Analytical mindset with the ability to identify and leverage growth opportunities;
• Deep understanding of digital marketing channels and associated analytics tools;
• Exceptional communication, negotiation, and relationship-building skills;
• Ability to translate complex data into clear and actionable business insights;
• Proactive and self-motivated with a keen eye for detail;
• Fluent English is a must;
• Remote and Start-up experience is a plus.