Developer Focused Marketing Manager

About Devzero

Devzero is changing how software is built. We are maximizing the time developers spend doing what they do best - writing new code. We’ve done that by building internal tools at companies like Uber and now we want to make it available for every developer and engineering team out there.

Devzero is a fast-growing startup backed by tier-1 investors.

About the Role

We are looking for a marketing manager with a passion and experience in marketing to developers. You understand the persona and together with our CRO and advisors will craft ways to leverage community, content and signals to drive our growth to the next level.

What type of projects would I do in the first three months?

• Partner with developer communities and publications to drive leads through webinars, ebooks, and other means.
• Run and optimize campaigns on developer-specific ad networks.
• Drive exposure for DevZero in developer oriented outlets such as Discord, Reddit, Dev.to etc.
• Secure sponsorship and speaking engagements at industry events such as Kubecon, CNCF, and others.
• Revamp our website, optimize our messaging and drive free trial signups.
• Build a content calendar.
• Run additional lead generation initiatives.
• Manage the company’s various channels such as YouTube, Linkedin, and Twitter.

General Responsibilities

• Own lead generation for the company to grow overall pipeline and revenues.
• Own SEO, paid acquisition, and retargeting to drive optimal high-quality traffic and conversion.
• Measure and optimize multi-channel marketing campaigns ROI.
• Partner with product management to shape messaging and content.
• Own the sponsorship and execution of industry conferences.
• Partner with the management team on go-to-market strategy and branding.
• Partner with our PR firm to plan and execute press releases.
• Partner with the sales teams on case studies, infographics, and other sales tools.
• Establish DevZero as a leader in the developer experience category.
• You will manage internal and external personnel that will help you with technical content, design, community engagement etc.

We’re looking for someone who:

• Has 3-5 years of B2B marketing experience.
• Has at least 1-3 years of experience marketing to developers and/or engineering leaders and has experience creating content for such personas.
• Has at least 2-3 years of experience with demand generation, digital marketing, and campaign management.
• Has a track record of growing pipeline from inbound activities.
• Analytical and data-driven.
• Resourceful and self-starter.

It’s nice if you have:

• Prior experience working with Hubspot.
• Experience working for early stage companies.
• Experience building pipeline through marketplaces such as AWS, GCP, Github.
• A proven ability to operate in an ambiguous and fast-paced work environment; growth stage startup experience is a plus.

Why this is a great opportunity:

• A strong team that built the product inside Uber.
• Well funded.
• Mentorship by our CRO and several active advisers.