Marketing Lead - Viral Mobile Apps (Entertainment & Gaming Focus)

We're seeking an experienced and innovative Marketing Lead to drive growth for our cutting-edge mobile applications in the entertainment and gaming space. The ideal candidate will have a proven track record of marketing viral, user-centric mobile products that have reached and engaged millions of users.

Responsibilities:

• Develop and execute comprehensive marketing strategies for mobile apps, encompassing both organic and paid channels
• Lead user acquisition efforts, optimizing for rapid growth and low acquisition costs
• Create and oversee content marketing initiatives that drive organic growth and user engagement
• Manage paid marketing campaigns across various platforms (e.g., Facebook, Google, TikTok, influencer networks)
• Analyze marketing performance data and use insights to refine strategies
• Collaborate closely with product, design, and development teams to ensure marketing alignment with product features and updates
• Oversee ASO (App Store Optimization) efforts to improve visibility and conversion rates in app stores
• Develop and maintain relationships with key partners, influencers, and media outlets
• Manage and mentor a team of marketing specialists
• Stay up-to-date with the latest mobile marketing trends, tools, and best practices

Requirements:

• 7+ years of experience in mobile app marketing, with a focus on viral consumer apps
• Proven track record of driving significant user growth through both organic and paid channels
• Strong understanding of mobile app metrics, attribution, and analytics
• Experience with ASO and mobile-specific marketing tools and platforms
• Excellent analytical skills with the ability to derive actionable insights from data
• Strong creative thinking and problem-solving skills
• Experience managing and optimizing substantial marketing budgets
• Excellent communication and leadership skills
• Deep understanding of the mobile entertainment and gaming landscape

Bonus Qualifications:

• Experience with product-led growth strategies
• Knowledge of user psychology and behavioral economics as applied to mobile apps
• Familiarity with growth hacking techniques for mobile apps
• Experience with community building and management
• Understanding of AI and machine learning applications in marketing
• Experience with international app launches and culturalization strategies

How to Apply:

1. Submit your resume and a brief portfolio of your most successful mobile app marketing campaigns
2. Send your application materials to [email protected]

We're excited to see your creative marketing strategies and your approach to driving viral growth in the competitive mobile app landscape!