Manager, Marketing Systems

The Leader for Marketing Automation Systems will lead Marketing Systems within Klaviyo within the GTM Systems team. This includes leading Marketing Automation architects, developers, and third-party consultants. The team will implement and optimize our marketing automation platforms, explicitly focusing on Salesforce and other marketing automation engines like Klaviyo, Marketo, Salesforce, Qualified, etc. This role requires a deep understanding of marketing processes, CRM systems, and integration techniques to ensure seamless data flow and effective marketing strategies.

Key Responsibilities:

• Team Leadership:

  • Lead the marketing systems team to maximize the impact from the team to Klaviyo as well as personal growth for each team member
  • Mentor/coach/guide team members
  • Career progression/planning for team members

• Design and Architecture Guidance:

  • Ability to transform existing marketing systems to meet the needs of future scale and growth with a strong emphasis on automation
  • Design scalable and efficient solutions for integrating Salesforce with other marketing and sales tools.
  • Create and maintain technical documentation, including system architecture diagrams and integration plans.

• Implementation and Optimization:

  • Lead the implementation of marketing automation solutions, ensuring best practices and industry standards are followed.
  • Implement crucial marketing capabilities like Lead Scoring, Marketing Attribution, Lead Nurturing, etc.
  • Collaborate with marketing, sales, and IT teams to configure and optimize marketing automation workflows and campaigns to create effective marketing automation strategies.
  • Conduct regular system audits and performance reviews to identify opportunities for improvement and optimization.

• Integration and Data Management:

  • Design and implement integration between all marketing tools from the top of the funnel, including the website to the marketing automation engine and CRM
  • Design and implement data integration solutions between Salesforce and other marketing and sales platforms.
  • Ensure data integrity and consistency across systems for high-volume data transfers, implementing data governance best practices.
  • Develop and maintain data models and ETL processes to support marketing analytics and reporting.

• Technical Leadership:

  • Provide technical guidance and mentorship to junior team members and stakeholders.
  • Stay up-to-date with the latest trends and technologies in marketing automation and CRM systems.
  • Evaluate and recommend new tools and technologies to enhance the marketing automation infrastructure.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, or a related field.
• Team leadership experience with a focus on empathy-based leadership
• 5+ years of experience in marketing automation systems architecture and implementation, with a strong focus on architecture best practices.
• Proven experience designing and implementing integration solutions using APIs, middleware, and ETL tools.
• Strong understanding of marketing processes, data management, and analytics.
• Excellent problem-solving skills with a proactive and innovative approach and the ability to work collaboratively in a fast-paced environment.
• Strong communication skills with the ability to explain complex technical concepts to non-technical stakeholders.

Preferred Qualifications:

• Experience with additional marketing automation tools (e.g., Klaviyo).
• Familiarity with specific technologies: Salesforce, LeanData, Qualified, DemandTools, Klaviyo, Jira, Slack
• Knowledge of scripting languages (e.g., JavaScript, Python) and SQL for data manipulation and automation.
• Experience with cloud platforms (e.g., AWS, Azure) and related technologies.