Sr. Lead, Partner Marketing – Acquisition & Ecosystem Activation

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Role Overview

As the Partner Marketing Senior Lead, you will lead and manage a global team to drive Partner Acquisition and Ecosystem Activation, with a focus on delivering measurable business outcomes, including new partner recruitment, partner reactivation, and increased transactions from ecosystem partners. Your responsibilities will include creating and executing scalable communication strategies, enhancing partner journey engagement, and driving demand generation initiatives across a diverse partner ecosystem.

In this role, you will collaborate closely with teams including Partner Programs, Partner Enablement, Partner Development and Onboarding, Partner Regional Marketing Leads, Product Marketing, and Corporate Communications to ensure alignment and consistency in messaging and partner engagement. You will also work with Technology Partners to co-market initiatives that promote the adoption of Klaviyo’s platform, reaching new customers and activating dormant partners.

By leading these efforts, you will play a pivotal role in scaling Klaviyo’s global presence. The success of your work will be felt in the growth of our partner ecosystem, driving deeper engagement and creating opportunities for partners to succeed and thrive. Together, your leadership will help shape the future of Klaviyo’s partner strategy, fueling innovation and empowering partners to achieve more with Klaviyo.

Your Impact

• Lead & Manage a Team: Lead a global team to execute partner marketing initiatives, aligning with Klaviyo’s objectives to drive partner acquisition and ecosystem activation, resulting in increased new partner transactions and reactivations.
• Drive Communication Strategy: Develop and implement communication strategies segmented by partner type and persona, driving targeted engagement that leads to new partner recruits and activation of partners.
• Partner Journey & Engagement: Design and execute engagement strategies across the partner lifecycle, from acquisition to retention, to boost activation of new partners and increase transactions with new and dormant partners.
• Messaging Development & Calendar: Ensure consistent, persona-based messaging across all partner communications, managing a calendar that strengthens engagement and drives partner activation and activation globally.
• Collaborate with Technology Partners: Drive Klaviyo platform adoption through co-marketing initiatives with technology partners, targeting new customer acquisition, engaging prospective partners, and activating dormant partners within the ecosystem.
• Metrics & Optimization: Track and optimize KPIs, including new partner recruits, new unique partners transacting, pipeline creation through ecosystem partners, campaign activation, and partner engagement metrics (open and click-through rates).

Key Responsibilities

• Partner Acquisition Marketing Plans: Lead your team in developing marketing plans to drive new partner recruitment and early engagement, partner activation, initial transactions with partners.
• Partner Journey & Activation of Ecosystem Partners: Ensure consistent messaging and drive demand generation adoption via Klaviyo’s Partner Portal and partner marketing automation platform, focusing on expanding the community of active Klaviyo partners.
• Collaborate Across Teams: Work closely with Partner Programs, Partner Enablement, Product Marketing, and Corporate Communications to optimize the partner experience and drive joint success.

Who You Are

• Leadership Experience: 8+ years in partner marketing with at least 4 years of experience leading and managing global partner marketing initiatives
• Proven Track Record: Demonstrated success in executing partner marketing strategies that drive acquisition, engagement, and measurable results.
• Excellent Communicator: Strong verbal and written communication skills, with the ability to simplify complex concepts, tailor messaging for different audiences, and build strong relationships with partners and cross-functional teams.
• Collaborator: Experienced in working with cross-functional teams to align strategies and achieve business goals.
• Automation & Data-Driven: Proficient in leveraging automation tools and analyzing communication metrics to optimize efforts, scale marketing initiatives, and achieve KPIs efficiently across global partner ecosystems.
• Global Perspective: Proven ability to manage partner initiatives across regions and tailor strategies to different markets.
• Detail-Oriented & Organized: Capable of managing multiple priorities, ensuring alignment and consistency in communications.