Social Media Strategist

Following our rapid growth and expansion to Ethereum, Moondance Labs, a core contributor to Tanssi, is thrilled to bring on its first hire dedicated to social media strategy! As the Social Media Strategist, you will play a key role in driving Tanssi’s visibility and engagement across platforms like Twitter, LinkedIn, YouTube, and community chatrooms. You will shape how Tanssi interacts with its community, ensuring our presence is engaging, strategic, and consistent with the brand.

Your work will focus on creating targeted content for three key audiences: builders, degens, and enterprise users. Through compelling posts, you'll drive conversions to the Tanssi dapp, helping expand Tanssi’s ecosystem. By collaborating closely with the Head of Marketing, you’ll refine messaging, maintain a cohesive tone and voice, and keep the community informed about new developments, supporting both community growth and engagement.

Key Responsibilities

Social Media Strategy & Engagement

• Lead Tanssi’s social media presence: Manage and drive activity across key platforms (Twitter, LinkedIn, YouTube, Reddit) and community chatrooms (Telegram, Discord), ensuring messaging, tone, and visual branding remain consistent with Tanssi’s identity and goals.
  Support product and initiative launches: Work closely with the team to develop social media strategies for new product launches, community initiatives, and key events, ensuring alignment with overall marketing and business objectives.

• Foster engagement and community interaction: Actively monitor conversations, create posts that drive meaningful engagement, and respond to questions and comments in real-time to promote a positive, inclusive, and active community across all platforms.

• Collaborate for messaging consistency: Work closely with the Head of Marketing and Content Strategist to refine messaging across platforms, ensuring a cohesive and impactful brand identity.

Content Creation

• Create targeted, platform-specific content: Lead content creation for key platforms (Twitter, LinkedIn, Reddit & YouTube), tailored for Tanssi’s main audiences—builders, degens, and enterprise users. Ensure messaging is engaging and resonates with each audience while maintaining a unique and impactful presence on every platform.

• Support online events: Promote and manage social media for online events such as AMAs, Twitter Spaces, and community contests to ensure high participation and visibility.

Community Engagement

• Trend analysis and adaptability: Regularly perform social listening and competitor analysis to track trends, identify relevant conversations, and adapt Tanssi’s social media approach based on real-time insights and emerging opportunities.

• Support influencer marketing: Collaborate with the Head of Community and Head of Marketing to develop and execute strategies that leverage influencer partnerships to drive brand awareness and engagement.

• Influencer and KOL Strategy: Work closely with the Head of Marketing and Head of Community to track influencer and KOL mentions, analyze engagement metrics, and report results. Ensure Tanssi’s influencer strategies are aligned with growth goals and perform effectively.

KPI Tracking & Performance Optimization

• Monitor and report on key metrics: Track essential social media KPIs, including engagement (likes, comments, shares), follower growth, reach, and impressions. Deliver regular performance reports to the Head of Marketing, providing insights and strategic recommendations to optimize social media growth and engagement.

• Test and experiment: Stay ahead of social media trends by regularly experimenting with new content ideas and formats, continuously optimizing based on data and performance.

Required Skills and Qualifications

• 3+ years of experience in social media strategy and community management within blockchain or tech industries, with a focus on managing multiple platforms like Twitter, LinkedIn, Reddit, YouTube, Telegram, and Discord.

• Strong communication skills, with an ability to create engaging content that resonates with builders, degens, and enterprise users while maintaining a consistent brand voice.
  Solid understanding of blockchain technology and decentralized networks, including Ethereum. Able to simplify technical concepts for diverse audiences.

• Experience in tracking social media metrics (engagement, follower growth, community sentiment) and using data to optimize strategies.

• Collaborative mindset, with proven success in working cross-functionally with marketing, content, and community teams to execute campaigns and partnerships.

• Proficiency with social media tools and analytics platforms, using them to monitor trends, conduct competitor analysis, and refine strategies based on performance data.

Why Moondance Labs?

*Make an Impact: Play a pivotal role in driving Tanssi’s growth, helping developers and enterprises access scalable decentralized networks and contribute to a more accessible blockchain ecosystem.

*Early Influence: As an early hire, you’ll have a major say in shaping Tanssi’s culture and strategy, making meaningful contributions from day one.

*Competitive Package: Enjoy a strong salary, growth opportunities, and equity in a growing blockchain ecosystem.

*Flexible Work: Be part of a remote-first, distributed team that values results and innovation over location.

*Help Transform Blockchain: Support a platform that’s redefining blockchain accessibility, scalability, and innovation, empowering developers to build the next wave of dApps and decentralized services.