Founding CMO - Head of Growth

*About Us:
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AroundU is an innovative platform designed to help people connect with others in their area who share similar interests. We’re on a mission to revolutionize social interactions by blending the best elements of real-time discovery, community, and interest-based connections. The product is almost ready, and we’re going live in a month! Check out www.aroundu.in for more details. We're in an exciting growth phase and looking for a bold, visionary CMO to lead our marketing strategy and growth initiatives.

*If you have a proven track record of launching and scaling B2C apps, are a marketing hustler who can create buzz, and have experience holding events and driving campaigns that generate FOMO, we want to talk to you! Ex-founders are also welcome.
This is only an equity-based, part-time role for a startup that is launching soon. We’re looking for someone who loves what we’re building and understands the problem we’re solving. Essentially, this is a co-founder position, and we want someone who resonates with the vision of AroundU, specializes in growth, customer acquisition, and retention, and is familiar with the B2C social space.
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*Key Responsibilities:
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Go-to-Market Strategy:

• Develop and execute a comprehensive GTM strategy to drive AroundU’s user acquisition and expansion into new regions.
• Identify target user segments (students, professionals, hobbyists) and tailor marketing campaigns accordingly.
• Plan the product launch roadmap and ensure consistent brand messaging across all channels.

Customer Acquisition:

• Lead the creation and optimization of acquisition campaigns across multiple channels (social media, paid ads, SEO, partnerships, influencer marketing).
• Drive growth through performance marketing, leveraging platforms like Instagram, TikTok, YouTube, and others.
• Monitor key acquisition metrics (CAC, LTV, ROI) and optimize spend for efficiency.

Growth Hacking and Virality:

• Leverage referral programs and word-of-mouth marketing to create organic growth loops.
• Innovate on growth hacking tactics to acquire users at a low cost.

User Retention and Engagement:

• Develop retention strategies to increase user engagement and lifetime value.
• Collaborate with the product team to implement features or in-app events (polls, badges, premium lobbies) that drive user activity.
• Monitor churn rates and create re-engagement campaigns to win back inactive users.

Brand Building and Community Engagement:

• Build and grow the AroundU brand through storytelling, social media content, and community engagement initiatives.
• Run local events, contests, or meetups to activate users and bring the brand to life.
• Collaborate with local influencers, clubs, or organizations to create partnerships that boost awareness.

Data and Analytics:

• Define and track key growth metrics (MAUs, DAUs, engagement rates, retention, etc.) to guide marketing decisions.
• Conduct market research and competitor analysis to stay ahead of industry trends and uncover growth opportunities.

Team Collaboration:

• Work closely with the founders to align on the company’s growth goals and priorities.
• Collaborate with the product and engineering teams to ensure seamless user experiences that drive retention.
• Build a growth marketing team over time as the company scales.

*Requirements:
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• Experience: 3+ years in a high-growth marketing role, ideally having taken B2C apps from early stages to market success. Previous experience as a founder or in launching consumer-facing apps is highly preferred.
• Proven Success: A strong track record of creating high-impact campaigns that drive buzz, engagement, and viral growth. Ability to manage both online and offline marketing strategies.
• Hustler Mentality: A go-getter who can create and execute creative, scrappy marketing campaigns on tight budgets. You know how to make things happen, create FOMO, and excite users.
• Event Management: Experience holding events, activations, or stunts to drive community engagement and user acquisition.
• Growth Hacker: Adept at using data-driven insights to drive user acquisition, optimize funnels, and boost retention through innovative strategies.
• Leadership: Entrepreneurial mindset with the ability to lead, take ownership, and drive growth at every stage. Passionate about building and growing a community-focused product.

*Why Join Us:
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• Be a core part of the founding team with significant equity (2-10%) and the opportunity to shape the future of a unique product.
• Lead marketing efforts in a fast-paced, collaborative startup environment where your ideas will have an immediate impact.
• Drive an exciting platform that redefines social interactions and connections.