UI Design Director

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

About us

We dream big - We are seeking innovators who have a knack for designing immersive, creative and engaging digital ecosystems, products, and services – and we execute small – sweating the details to create consistent, performant customer experiences.

Our Experience team delivers for brands including Lego, Yves-Saint Laurent Beauty, Ford, GE Healthcare, HSBC, Duracell, Microsoft, Diageo, Pets at Home and Specsavers.

What we need from you

As a passionate and experienced UI Design Director, you will be dedicated to elevating our work and leading design teams to create meaningful, beautifully-crafted, and innovative experiences. Your strong understanding of digital-first branding combined with human-centered design principles will be key to your success.


This position requires a balance of hands-on design work, including leading visual direction, creating concepts, and constructing brand frameworks and atomic design systems. You will collaborate with development teams on proof of concepts, lead workshops, present work, and skillfully manage client feedback sessions.

You’re likely to have knowledge and expertise in these areas

Leadership and Management:

• Lead, mentor, and inspire a team of UI designers, staying up-to-date with the latest design trends, tools, and technologies.
• Foster a collaborative and creative work environment.
• Provide guidance and feedback being a positive role model to ensure the team's work meets high standards of quality.


Design, Strategy and Vision:

• Define, concept, design and implement a design strategy and vision aligned with the brand and needs to create exceptional and creative digital experiences
• Present design concepts and rationale to stakeholders at various levels.
• Champion all areas of the Human-Centered Design process to create deliverables grounded in insight aiming to validate hypotheses
• Conduct and analyse user research to inform design decisions.
• Design, oversee and implement Design systems for large scale brands
• Oversee multiple design projects from conception to completion, the final 5% matters.
• Make the case for what you believe in, always advocating for the people who use our products and experiences
• Collaborate with project managers, developers, and other stakeholders to create cohesive and impactful experiences.
• Partner with our clients to ensure we understand their challenges and the users needs.
• Ensure projects are delivered on time and within scope.

Tools you’re likely to be confident in

• Figma
• Keynote & PowerPoint
• Adobe Creative Suite (incl After Effects)
• Atlassian project management tools e.g. Confluence and Jira
• Prototyping tools such as Protopie, Figma, Principle or Invision

#LI-EMEA

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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