Product Designer

About wawa

Today 17% of the world’s adult population need help to have a baby. By 2050 this need is projected to triple to ~50%. Only 2% of those in need can access fertility treatment today. We enable a future where 100% of those in need can access care. Our mission is to radically transform the success and accessibility of fertility care. We do this by empowering clinics, with a clear roadmap for driving change through a three-phase strategy, starting with our operating system.

Our platform digitises all workflows across fertility clinics, helping care teams to focus less on admin and more on caring for patients. Connected to it we have a patient app, guiding them through the often very difficult journey of fertility treatment. We are a small but experienced team, well funded by top European VC funds, and live with our product in over 8 countries. Today we have offices in Copenhagen and London and are expanding to New York in 2025.

The Role

We’re looking for a Product Designer to help shape our platform powering the future of fertility care. You’ll be tackling complex design challenges across our clinic and patient-facing applications, working with our team to improve the user experience and deliver high-quality, impactful designs.

Key Responsibilities

• Own design projects end-to-end, from discovery to high-fidelity UI
• Conduct user research with patients, doctors, and nurses - testing to refine solutions based on real insights
• Develop intuitive, visually cohesive interfaces and user flows for the future of health care
• Support and contribute to our design system and UI/UX standards
• Collaborate with cross-functional teams to ensure design consistency and alignment with product goals

About You

• 3-7 years of experience in Product or UX design
• Passionate about user-centered design, with strong problem-solving skills
• Proficient in visual design and prototyping tools such as Figma or Sketch
• Comfortable working across a variety of design needs with a generalist mindset
• Able to balance hands-on design work with cross-functional collaboration

Why wawa?

You'll be part of a small, fast moving team, at an exciting time, as we have found strong product market fit and are ready to scale. This is unique opportunity to be part of joining a company transforming an entire sector held back by legacy technology while at the same time helping millions of people to start a family.