Demand Generation Manager

About Shelf:

There is no AI Strategy without a Data Strategy. Getting GenAI to work is mission critical for most companies but 90% of AI projects haven't deployed. Why? Poor data quality - it is the #1 obstacle companies have in getting GenAI projects into production.

We've helped some of the best brands like Amazon, Mayo Clinic, AmFam, and Nespresso solve their data issues and deploy their AI strategy with Day 1 ROI.

Simply put, Shelf unlocks AI readiness. We provide the core infrastructure that enables GenAI to be deployed at scale. We help companies deliver more accurate GenAI answers by eliminating bad data in documents and files before they go into an LLM and create bad answers.

Shelf is partnered with Microsoft, Salesforce, Snowflake, Databricks, OpenAI and other big tech players who are bringing GenAI to the enterprise.

Our mission is to empower humanity with better answers everywhere.

Job Description:
The Demand Generation Manager at Shelf will help build and own our demand generation funnel. As with most startup roles, this will start as a generalist role, setting up marketing automation, managing virtual and in-person events, and planning creative campaigns to drive demand. This person needs to have a B2B lead generation marketing background for SaaS products. They should be highly analytical and measurement-driven, understanding to generate results, not just activities. The right candidate is ready to own the budget, knows how to optimize the marketing mix for all online and social channels, and can prioritize spending to provide the best-qualified leads for our sales team.

What We’re Looking For:

• Develop the overall lead generation strategy
• Run organic and paid campaigns designed to drive awareness and demand.
• Collaborate with the team how to best reuse and distribute content
• Help set up an initial reporting structure for funnel KPIs such as website visits, leads, and opportunities / free signups
• Run virtual and in-person events
• Monitor lead flow and conversion rates against targets and marketing investment
• Rigorously measures the lead & customer acquisition cost for each marketing channel and adjust spending to maximize ROI
• Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities
• Create automated programs to nurture web traffic to become sales- ready leads
• Measure campaign performance using analytics and feedback from the sales team
• Maintain alignment with the sales team through timely and actionable communication and feedback sessions
• Manage and maintain the teams’ pipeline of interested prospects.

What You Bring:

• 3 - 5+ years sales or related market/business experience.
• Expertise with a wide variety of lead generation tactics, including SEO, email marketing, content marketing, PPC, webinars and social media
• Strong analytical skills, with a data-driven, results-oriented approach
• Strong project management and organizational skills
• Familiarity with the B2B sales process

What We Offer:

• Competitive starting salary
• Generous equity grant in the form of company stock options
• Open PTO
• Comprehensive health and wellness package

Location:
Remote (east coast, US preferred)

Why Shelf:

• According to MarketWatch in November 2022, the global knowledge management market size was valued at US$405 Billion in 2021 and is expected to expand at a CAGR of 18.12% during the forecast period, reaching US$1.1 Trillion by 2027
• Our Leadership Team has deep knowledge management and AI domain expertise and enterprise SaaS background to execute this plan
• We have raised over $60 million in funding and our investors include Tiger Global, Insight Partners, Connecticut Innovations, and others
• Our platform has been consistently rated #1 for overall usability by Gartner Digital Markets, and has received Easiest to Use, Easiest to Admin, and Highest Adoption awards from G2., and product of the year and innovation awards from leading publications, such as CIO Review.
• We have high velocity growth powered by the most innovative product in our category, 3X growth for 3 years in a row