Director, Media Relations

We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the multi-billion-dollar commerce industry. We are one of the fastest-growing retail companies that established an unparalleled reputation for being a leading and reliable force in the commerce industry.

We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. At Coupang, every day is filled with the excitement of building, you will see yourself, your colleagues, your team, and the company grow every day.

Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and challenge traditional tradeoffs. Join Coupang now to create an epic impact in this always-on, high-tech, and hyper-connected world.

Job Summary:

We are seeking a Director to join the Media Relations team in Taiwan. As part of our local Media & Public Relations team, the successful candidate will be involved in all aspects of the development and implementation of Coupang’s media-based communication strategies. In collaboration with others, this person will be responsible for promoting and protecting the company's reputation by developing and executing media PR strategies, brand building corporate promotions and the development of our corporate communications efforts. This team work with many influential media outlets and this role will involve engaging with those organisations in collaboration with the Coupang communications team.  

What you will do:

• Based on our communication plans, you will lead in the development, implementation, and measurement of external and internal media.  

• Manage day-to-day media relations and media requests for brand and corporate issues.  

• Collaborate with the marketing team and other internal teams to determine appropriate media responses across various channels.  

• Develop written materials including Q&As, media standby statements on brand and corporate issues.  

• Build relationships with key media contacts and identify opportunities to proactively pitch brand and corporate stories through social media outlets where appropriate.  

• Help oversee program execution from kick off through to completion.  

• Provide guidance and direction to important PR agency partners and review all Brand PR materials to ensure communication is accurate, relevant, and consistent with overall corporate messaging and positions.  

• Provide guidance to ensure coordination and communication of messages and news to both internal and external audiences.  

• Lead responsibility for daily news briefs process with assistance from the communications coordinator.  

• Serve as back-up to the Communications Director with crisis and issues management.  

Essential Qualifications:

• Bachelor’s degree in communications, Journalism, Public Relations, or similar related field.  

• 15+ years' experience working in a Media Relations or in Public Relations role with direct relationships in the Taiwanese media industry.

• A proven ability to develop and maintain strong professional relationships with internal and external stakeholders and work effectively with all levels of employees is critical. 

• Must be able to meet tight deadlines and execute flawlessly on projects in a fast-paced environment and see a project through to completion.  

• People management and project management experience with team-oriented mindset.  

• Must be capable of maintaining confidentiality, with a high level of accuracy regarding information.  

• Must possess excellent oral, written, and interpersonal communication skills with strong writing and editorial abilities.

• Must possess detailed knowledge of Microsoft Word, PowerPoint, Excel, internet, wire services, media monitoring software, and other public relations tools.