Marketing Operations Manager

WalkMe (NASDAQ: WKME) is growing and we want you to join us! Have you ever wanted to work for an industry leader? Well, how about an industry creator?! At WalkMe, we’re not just the leader in digital adoption, we started the digital adoption revolution - enabling organizations to measure, drive, and act to ultimately maximize the impact of their digital transformation and accelerate the return on their software investment. And with over 2,000 clients, including more than a third of Fortune 500 companies, working with us daily, we’re changing how enterprises interact with their technology.So, if you’re looking for an opportunity to work, collaborate, and innovate with some of the most talented people out there, WalkMe is the place for you! We are hiring a Marketing Operations Manager to elevate our marketing efforts and drive exceptional results. In this pivotal role, you will optimize marketing campaigns, and ensure seamless coordination across various marketing systems while conducting essential data validation. This individual will be responsible for enabling the seamless execution of impactful marketing programs and campaigns across multiple channels. This includes supporting our webinars, physical events, and optimizing our lead journey, to ensure a great customer experience and positive return from our Marketing efforts.You are someone with a strong background in campaign execution and the operational component of marketing events. A highly collaborative and disciplined person, you will have significant experience in Salesforce, lead management, data analysis and hygiene. Using these insights, you will partner with other Marketing teams to improve our marketing efficiency and effectiveness.

What will you actually be doing?

• Campaign Execution Support:
• Support campaign execution, including campaign planning process, campaign setup, segmentation, lead acquisition, and lead nurturing.
• Help to define and support customer journey and journey optimization
• Monitor, analyze, and optimize campaign performance to achieve desired outcomes.
• Oversee asset tracking for all traffic sources, attributing sales accurately to respective campaigns.
• Field Events Support and Lead Management:
• Provide support with events management platforms, manage event operations and logistics, and provide ongoing support.
• Support the lead management process, create and manage automated workflows, campaigns, and nurturing programs to streamline lead generation, qualification, and conversion.
• Cross-Functional Collaboration:
• Work closely with Marketing teams, specifically Corporate Marketing, Field Marketing and Programs team to support execution of integrated Marketing Plan.
• Collaborate with our Information System team (IS) on data integration and enrichment.
• Data-driven Decision Making:
• Utilize data and analytics to drive business decisions.
• Track performance of Marketing campaigns and channels. Provide actionable insights and recommendations for improving marketing programs.
• Reporting and Analysis:
• Produce regular reports on key metrics, campaign performance, and ROI.
• Performance reporting of Marketing initiatives and provide insights for optimization.

What should you bring to the table?

• 5+ years of hands-on experience in campaign management
• Experience with Salesforce, and Marketing automation platform (Pardot/Marketo)
• Experience with a major events platform (i.e. Bizzabo, Cvent, On24)
• Familiarity with agile methodologies (i.e. sprints, Scrum)
• Strong project management and organizational skills
• Ability to build relationships that enable cross-collaboration with cross-functional stakeholders
• Excellent analytical and problem-solving skills with a keen attention to detail
• Hands-on, creative, analytical thinker, confident, and self-starter.
• Excellent interpersonal and communication skills
• Strong English skills, written and verbal