Email Marketing Expert

Position: EMAIL MARKETING EXPERT

Compensation: The initial compensation for this role will be in the form of equity and can be half time to begin with, if needed. Once the company secures equity funding, which is expected within the next 3-4 months, the candidate will be converted to full-time and receive a competitive market salary in addition to equity.

Required Skills and Expertise:
• Email Metrics Analysis: Proficient in understanding key metrics (open, click-through, conversion, bounce, and unsubscribe rates) to measure campaign effectiveness and improve results.
• A/B Testing: Skilled in testing different email components (subject lines, content, CTAs) for data-driven optimization.
• Segmentation & Targeting: Expertise in audience segmentation and personalized email targeting to enhance relevance and engagement.
• Data Interpretation: Ability to derive actionable insights from email performance data, identifying trends and improving campaign success.
• Email Deliverability: Knowledge of factors impacting deliverability, including sender reputation, spam filters, and protocols for better inbox placement.
• Compliance: Familiarity with email regulations like GDPR, CAN-SPAM for legal and ethical marketing.
• CRM & Automation: Proficient in using CRM and automation platforms for efficient campaign management, segmentation, and tracking.
• Reporting: Skilled in visualizing data and reporting insights to stakeholders for strategic decision-making.
• Engagement Signals: Ability to analyze engagement signals (opens, clicks, conversions) to refine campaign strategy.
• Integration: Capable of integrating email data with broader marketing analytics to evaluate its impact on sales and customer journey.

About the Company
VideoXRM is a rapidly growing business video sharing and networking platform, dedicated to transforming the way professionals connect and collaborate utilizing the power of business video. Our platform integrates video sharing, networking, and AI-driven insights to empower businesses and professionals to engage, learn, and grow. The company is now beginning to generate revenue.

Team
Our Company’s founders and executive team, come from fund management, corporate finance, trading, artificial intelligence, national commercial banking, software and app development and AI/machine learning. We are keenly aware of the challenges that emerging growth private and public companies face to acquire distribution and visibility for their business media, as well as gain customers, partners, investment community visibility and shareholder sponsorship as well as the valuable unstructured data that all are seeking in today’s digital world.

Corporate Culture
We encourage open and frequent communication and free flowing ideas with no one being a filter to another member of the team. You can reach out to anyone on the team about anything, anytime. We all trust each other implicitly. We are friends and colleagues. Communicate with team members when/how you want.

Job Types: Part-time to Full Time
Experience level: 5 years
Schedule: Determine Own Hours
Education: Marketing
Work Location: Remote