Social Media Manager

Job Title: Social Media Manager

Job Overview:
We are seeking a creative and strategic Social Media Manager to oversee and enhance our online presence across various social media platforms. As the Social Media Manager, you will be responsible for developing, executing, and managing social media campaigns, creating engaging content, and analyzing performance to grow our audience and brand awareness. You will work closely with marketing, design, and content teams to align social media strategies with overall business goals.

Key Responsibilities:

Develop, implement, and manage social media strategies across platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
Create and curate high-quality, engaging, and brand-consistent content (text, image, video, etc.) for social media posts.
Plan and manage social media calendars, ensuring timely delivery of posts and campaigns.
Monitor social media accounts, respond to comments and messages, and engage with followers to build community.
Analyze and report on the performance of social media campaigns using analytics tools (e.g., Google Analytics, platform insights).
Stay updated on trends, best practices, and emerging social media technologies to innovate and drive engagement.
Collaborate with marketing, PR, and design teams to align social media with overall marketing campaigns and brand identity.
Monitor competitors' social media presence and adjust strategies as needed to stay competitive.
Execute paid social media campaigns (e.g., Facebook Ads, Instagram Ads), optimizing for best performance and ROI.
Manage and grow social media followers and engagement, using both organic and paid strategies.
Track and manage budgets for social media ad campaigns, ensuring efficient use of resources.
Implement influencer marketing strategies and collaborate with influencers to boost brand visibility.
Requirements:

Proven work experience as a Social Media Manager or similar role.
Hands-on experience with social media platforms and management tools (e.g., Hootsuite, Buffer, Sprout Social).
Excellent copywriting skills and creativity in crafting compelling posts.
Strong understanding of social media metrics, KPIs, and tools for measuring success.
Experience with social media advertising platforms such as Facebook Ads, Instagram Ads, Twitter Ads, etc.
Knowledge of SEO, keyword research, and Google Analytics to optimize posts.
Strong organizational skills and ability to manage multiple tasks and deadlines.
Ability to work in a fast-paced environment and adapt to changing priorities.
Excellent communication skills and ability to collaborate across departments.
Creative thinking and ability to develop unique strategies to increase engagement and brand awareness.
Preferred Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.
Experience with graphic design and video editing tools (e.g., Canva, Adobe Creative Suite).
Familiarity with influencer marketing and social media partnerships.
Knowledge of social media trends, algorithms, and analytics.
Experience in managing social media for a brand, agency, or multiple clients.
Work Environment:
This position offers a dynamic and fast-paced work environment, with opportunities for creativity and innovation. The role can be remote or in-office, with flexibility to accommodate projects and campaigns that may require quick responses.