Marketing/Community Manager

Company:

Riley makes it extremely easy for product teams to find out what they should build next. Businesses want to make better data-driven decisions but data often exists in disparate forms - user research recordings, customer service calls, product analytics, competitive research, and sales pitch recordings - making it impossible for anyone to distill them into meaningful and actionable insights. Using adaptive artificial intelligence, Riley automatically analyzes every single user data and generates recommendations in just minutes to help organizations understand what to build next to achieve key business goals.

Be part of a small and tight knit team that thinks in first principles and loves to build and learn quickly while having fun!

Responsibilities:

As the first marketing hire in our team, you will be working very closely with the co-founders in shaping and scaling our marketing strategies.
Riley is proudly built with and for the community. We have a strong community of user researchers, data scientists, product managers, designers, and marketers across the industry who are excited to continue contributing to building and using the product and we would like your help to grow our community even further!

Since you will be joining an early stage team, you will have the opportunity to work across all parts of the marketing stack, including:

Community Growth Strategy: Develop and execute a community-led growth strategy to build awareness, drive user acquisition, and increase engagement. Lead initiatives to grow the community organically from a small base to a thriving ecosystem.

Community Building & Engagement: Cultivate strong relationships with early users, influencers, and advocates. Create initiatives that encourage participation, collaboration, and user-generated content to strengthen brand loyalty and trust.

Content Creation & Storytelling: Create and manage community-driven content, including case studies, tutorials, events, and user success stories. Drive engagement through social media, blogs, newsletters, and other digital channels.

Event Management: Organize and manage virtual and in-person events, including meetups, webinars, and workshops. Partner with the product team to ensure community feedback is captured and relayed effectively.

User Education & Advocacy: Build programs to educate users on best practices, share product updates, and gather feedback. Identify and nurture community advocates, empowering them to become product champions and thought leaders within the industry.

Partnerships & Collaboration: Work with external organizations, influencers, and industry leaders to grow partnerships and expand the reach of our community. Collaborate closely with marketing, sales, and product teams to align on company-wide initiatives.

Community-Led Growth: Responsible for taking the community from its early stages to a robust, enterprise-focused group. You’ll create strategies to engage users and guide the company through different phases of growth. You’ll help transition a community-led growth approach into one that supports enterprise adoption.

Metrics & Impact: Define and track key metrics to measure community growth, engagement, and success. Use feedback to iterate on community initiatives.

Qualifications:

• Bachelor’s degree in a relevant field such as Marketing, Digital Media, Business Administration and others that may apply
• Minimum of 2 years of experience in community management, social media, events, or marketing
• Proven experience in community management, marketing, or related roles within a SaaS or tech company
• Strong understanding of how to leverage community for product growth
• Excellent communication skills, with experience in content creation and event management
• Ability to analyze metrics and translate community insights into actionable strategies
• Passion for building relationships and fostering strong communities
• Experience with SEO, social media, and ads a plus