Head of Product Marketing (Consumer AI)

Quick Overview

Lead product marketing strategy for innovative, AI-powered consumer shopping experiences at Demand.io. Drive the future of e-commerce by developing compelling positioning, messaging, and go-to-market strategies for B2C products used by millions. Ideal for experienced B2C marketing leaders passionate about AI, consumer behavior research, and community-driven product development in a fast-paced environment.

About Demand.io

Demand.io is on a mission to become the world's leading source of e-commerce knowledge. Founded in 2009, we're developing AI-driven consumer products that are transforming online shopping:

• SimplyCodes: AI and community-powered savings platform covering 400,000 stores, used by millions of shoppers daily
• Product.ai: Innovative AI shopping assistant (in development) set to redefine the online purchasing experience

Our B2C products drive over $1 billion in annual e-commerce volume, with plans for substantial growth.

The Opportunity

We're seeking an experienced Head of Product Marketing to spearhead our consumer-focused product marketing efforts across our portfolio. In this high-impact role, you'll:

• Drive product positioning and messaging for AI-powered features in a B2C context
• Lead consumer research initiatives using the Jobs to Be Done framework and other cutting-edge methodologies
• Influence product vision and strategy at the executive level, focusing on enhancing the consumer experience
• Develop and grow our user community, including our innovative Insiders program
• Contribute to the development of AI-assisted shopping experiences that resonate with consumers
• Build and lead a high-performing product marketing team focused on B2C excellence

You'll report directly to the CEO and play a pivotal role in shaping the company's overall marketing and product strategy in the competitive e-commerce landscape.

What You'll Do

• Develop and execute comprehensive B2C product marketing strategies across all Demand.io products
• Lead in-depth consumer research to inform product development and marketing strategies
• Create compelling positioning and messaging for AI-driven, community-powered products that speak directly to consumer needs
• Design and implement strategies to grow and engage our user community in the competitive online shopping space
• Collaborate with AI and machine learning teams to translate complex capabilities into user-centric marketing narratives that resonate with consumers
• Drive data-informed marketing decisions through qualitative and quantitative consumer studies
• Build, mentor, and lead a team of product marketers focused on B2C excellence
• Represent Demand.io's product marketing practice at industry conferences and in thought leadership content, establishing our brand as a leader in consumer-focused AI shopping solutions
• Collaborate with the executive team to align product marketing efforts with overall business strategy in the fast-paced e-commerce sector
• Oversee the development of marketing collateral, sales enablement materials, and product launch plans tailored for B2C audiences

A Day in the Life

As Head of Product Marketing at Demand.io, you might:

• Review insights from a Jobs to Be Done study on SimplyCodes users, identifying key consumer pain points and opportunities
• Meet with the AI team and product managers to discuss new features and plan marketing strategies that will excite and engage online shoppers
• Collaborate with the CEO on positioning for Product.ai's upcoming beta launch, focusing on how it will revolutionize the consumer shopping experience
• Mentor your team on developing impactful go-to-market plans for new consumer-facing features
• Present new positioning concepts to the executive team, influencing product strategy based on deep consumer insights
• Analyze the performance of recent B2C marketing campaigns and adjust strategies to improve consumer engagement and conversion

About You

Must-Haves:

• 10+ years of experience in B2C product marketing, with at least 3 years in a leadership role focused on consumer products
• Strong background in consumer research methodologies, including Jobs to Be Done framework and other innovative approaches
• Experience marketing AI-powered products or features directly to consumers
• Proven track record in developing effective product positioning and messaging for complex, technical products in consumer markets
• Excellent communication and leadership skills, with the ability to influence at the executive level and translate technical concepts for consumer audiences
• Experience building and leading high-performing marketing teams in fast-paced B2C environments

Nice-to-Haves:

• Experience leading community engagement or ambassador programs in a B2C context
• Expertise in marketing conversational AI or chatbot interfaces to consumers
• Background in e-commerce or consumer fintech marketing
• Publications or speaking engagements in B2C product marketing, particularly related to AI or e-commerce
• Advanced degree in Marketing, Consumer Behavior, or related field

Compensation & Growth Opportunity

At Demand.io, we align individual success with company performance:

• Competitive base salary: $180,000 - $250,000 DOE
• Equity: 0.5% - 1.0% initial grant in a $100M valuation company
• Partners Program: Our profit-sharing system (additive to core comp package)
• Substantial cash bonuses tied to company performance
• Potential to earn multiples of base salary through monthly profit-sharing
• Rewards exceptional performance and long-term commitment

Partners Program: Our profit-sharing system

• Substantial cash bonuses tied to company performance
• Additive to already competitive core compensation package
• Potential to earn multiples of base salary through monthly profit-sharing
• Rewards exceptional performance and long-term commitment

The Partners Program provides increasing rewards as Demand.io grows. Eligibility typically begins after 3-6 months, with increasing bonus percentages as you advance through Partner levels.

"The Partners Program has allowed me to earn significantly more than in traditional roles. It makes you feel truly invested in the company's success." - Jimmy Doheny, Director of Business Operations

We're happy to discuss the program in detail during the interview process.

Benefits for High Performers

• 💰 Equity Partners program with uncapped earning potential
• 🚀 Advancement opportunities based on impact
• 📚 Learning stipend for conferences, courses, and certifications
• 🖥️ Access to advanced AI tools including our own GPU cluster for model training
• 🏥 Comprehensive health, dental, and vision coverage for you and all dependents
• 🏖️ Unlimited PTO
• 👶 Parental leave policy
• 📈 401(k) program
• 🍽️ Catered lunches in our state-of-the-art Santa Monica office
• 🏠 Relocation assistance for exceptional candidates

Our benefits are designed to support high achievers in a fast-paced, innovative environment. You'll have the opportunity to lead projects on cutting-edge AI products, collaborate in a low-ego atmosphere, and work in our impressive office space featuring sweeping views and ample focus areas.

Our Culture

At Demand.io, we value:

• Innovation: Exploring new ideas and technologies
• Empowerment: Taking ownership of impactful projects
• Continuous Growth: Constantly learning and improving

"At Demand.io, we're building the future of e-commerce. Every team member has the opportunity to make a significant impact." - Michael Quoc, Founder & CEO

We primarily work from our Santa Monica office, believing that in-person collaboration drives innovation, while maintaining overall flexibility and autonomy.

Ready to Shape the Future of Consumer E-commerce?

If you're excited about leading product marketing efforts that will advance AI-powered shopping experiences and transform how millions of consumers shop online, we want to hear from you. Join us in revolutionizing the e-commerce landscape and creating the next generation of intelligent, user-centric shopping tools.

Learn more about our products, our values, and what it's like to work at Demand.io.