Paid Media Mexico - Full Time

The Paid Media Specialist plays an essential role implementing and supporting paid search campaigns, including account setup, strategy development, organization, and management. Daily utilization of reporting, analytics, and trend tools is imperative, coupled with tasks such as keyword development, ad copy creation and testing, bid and budget management, and conducting campaign audits. Your role will involve prioritizing efforts to ensure the delivery of key objectives, tracking and reporting campaign results, and actively seeking process improvements for client success.

As the Paid Media Specialist you will:

• Campaign Implementation & Management: Implement and support paid campaigns, including account setup, strategy development, and effective organization.
• Reporting and Analytics Usage: Utilize reporting, analytics, and trend tools on a daily basis to monitor campaign performance and make data-driven decisions.
• Campaign Setup & Optimization: Lead campaign setup activities, encompassing keyword development, ad copy creation and testing, account setup and restructuring, and bid and budget management.
• Tactical Execution & Audits: Oversee basic tactical execution of campaigns and conduct regular audits to ensure campaign effectiveness and alignment with best practices.
• Prioritization and Reporting: Prioritize efforts, track and report on campaign results, perform data analysis, and engage in weekly client calls to ensure alignment with client goals.
• Continuous Improvement: Consistently seek ways to improve processes, introducing new approaches contributing to client success, and effectively communicating insights based on campaign performance.
• Campaign Planning & Design: Plan, design, and operate paid search campaigns, including launches, management, budget allocation, bid management, and A/B testing.
• Reporting and Analysis: Track and monitor campaign results regularly, conduct Quarterly Business Reviews, and end-of-year analyses to derive insights and strategies.
• Budget Maintenance & Monitoring: Maintain and monitor campaign budgets, ensuring proper pacing and allocation for optimal performance.
• Client Communication: Communicate insights and findings derived from campaign performance effectively to clients.

Professional Qualifications:

• 3+ years of hands-on experience in executing and managing high-impact paid media campaigns or related digital advertising roles.
• Advanced proficiency in Microsoft Excel and PowerPoint, ensuring comprehensive data analysis and effective presentation of campaign performance reports and strategies.
• Facebook Blueprint Media Planning 400 Certification
• Facebook Blueprint Media Buying 410 Certification
• Google Analytics Certification
• Google My Business Certification

bilingual Spanish-English required