Head of Content

About the Role

As our Content Lead, you will lead our content strategy and ensure consistency and quality across many different channels. You’re a strong storyteller from white papers to blog posts, who can synthesize many inputs to craft a thoughtful narrative. You thrive in unstructured environments but use your organizational skills to align stakeholders and processes.

Key Responsibilities

• Guide the creation of clear, consistent, and compelling content across all communication channels, including our website, blog, social media, and optimizing strategies as we expand our product lines
• Create and own the editorial calendar
• Partner cross-functionally, including marketing, research, and sales, to execute a buyer’s journey-based content plan with the goal of onboarding customers deeper into the 21Shares pipeline
• Generate content, including tweets, blog posts, and other content for our protocols
• Work with the team to obtain an in-depth understanding of the product and customer to enable you to write content that engages, informs, and converts
• Define & track content KPIs to refine the execution of content strategy and demonstrate data-driven strategies
• Manage creative and copywriters to help execute your content strategy

Qualifications:

• 5+ years of relevant industry experience in a similar role
• Proven track record of developing and directing influential global branding and communication plans
• Strong writing, editing, and proofreading skills with the ability to understand the building blocks of strong content and an ability to apply those principles across multiple mediums
• A self-starter with the ability to prioritize work within a complex and fast-paced environment
• Interest and experience in crypto, as well as ETPs and, traditional finance
• Ability to work independently as well as part of a team and navigate/coordinate with
• various groups within the organization

(NYC only) Pursuant to Section 8-102 of title 8 of the New York City administrative code, the base salary range for this role is $140,000 - $160,000. Total compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.