Senior Manager, Field Marketing

Senior Manager, Field Marketing

Remote, United States

Job Summary:

The Senior Manager of Field Marketing will lead and execute field marketing strategies across various regions to drive brand awareness, lead generation, pipeline, and customer engagement. This role requires a strategic thinker with deep experience in planning and managing events, including trade shows, conferences, and customer events. The ideal candidate will have a strong background in marketing and project management and a proven track record of delivering successful, high-impact events.

Key Responsibilities:

• Strategic Planning: Develop and execute a comprehensive field marketing events strategy aligned with the overall marketing goals and pipeline objectives.
• Event Management: Plan, organize, and manage all events, such as trade shows, conferences, roadshows, and customer events. Ensure all events are executed flawlessly, on time, and within budget.
• Content Support: Write clear, compelling copy for various marketing channels (email, social media, website, blogs) to promote events and engage target audiences.
• Stakeholder Collaboration: Work closely with cross-functional teams, including sales, SDR's, product marketing, and customer success, to ensure event objectives align with broader company goals.
• Vendor Management: Negotiate contracts and manage relationships with external vendors, agencies, and event partners to ensure high-quality services and cost-effectiveness.
• Budget Management: Oversee the budget for field marketing events, ensuring cost-effective allocation of resources and maximum ROI.
• Data Analysis & Reporting: Analyze event performance data and provide insights to optimize future events. Develop post-event reports to assess effectiveness against KPIs and ROI.
• Brand Representation: Ensure consistent brand messaging and positioning across all events. Serve as a brand ambassador at key events, representing the company to external audiences.
• Innovation & Improvement: Continuously explore and implement new event formats, technologies, and approaches to enhance the impact and efficiency of field marketing events.
• Compliance & Risk Management: Ensure all events comply with relevant regulations and standards and proactively manage risks associated with event planning and execution.

Qualifications:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Minimum of 6-8 years of experience in field marketing, event management, or related roles.

• Skills:

  • Proven ability to manage and execute events of all scales.
  • Significant attention to details
  • Excellent project management and organizational abilities.
  • Dynamic communicator with great oral and written skills.
  • Strong negotiation and vendor management capabilities.
  • Proficiency in data analysis and reporting tools.
  • Creative problem-solving skills and ability to adapt to changing circumstances.

• Knowledge:

  • In-depth understanding of marketing principles and event management best practices.
  • Experience with SFDC, Marketo, and event management software.

• Travel: Willingness to travel up to 40% of the time, including occasional weekends.

COMPENSATION & BENEFITS

Salary Range: Base Salary Range $100,000 - $130,000 + Bonus + Stock Equity

At Legion, we offer competitive compensation and benefits packages to all employees. As a fully remote employer, pay for positions is determined using local, national, and industry-specific survey data.

Our posted salary range is done so in good faith based on national data and may be refined for a candidate's region/town/cost of living. We strive to make competitive offers allowing employees room for future growth. Salaries will be based on the applicant’s location, level of experience, education, and specialized knowledge and skills. Additionally, we consider the external market rate, the amount we have budgeted internally, and internal equity within the company for the same position.

Benefits include, but are not limited to:

• $0 monthly premium and other flexible medical, dental, and vision plans effective on the first day of employment
• 401k plan
• Discretionary Paid Time Off and Paid Holidays
• Parental Leave
• Equity
• Monthly Wellness Reimbursement
• Monthly Lunch on Legion

ABOUT LEGION

Join Legion's mission to turn hourly jobs into good jobs. We're a remote, mission-driven team seeking exceptional talent to propel this vision. Embrace a culture that's collaborative, fast-paced, and entrepreneurial. With us, you'll grow your skills, work closely with experienced executives, and contribute significantly to our mission.Our award-winning AI-native workforce management platform is intelligent, automated, and employee-centric and has proven to deliver 13x ROI. We help labor-intensive organizations maximize labor efficiency and employee engagement simultaneously. Legion has earned recognition for its innovation, including spots on the Inc. 5000 list, Forbes’ Next Billion Dollar Startups, and awards for our AI technology. Backed by leading investors such as Norwest Venture Partners, Stripes, First Round Capital, XYZ Ventures, Webb Investment Network, Workday Ventures, and NTT DOCOMO Ventures, we're making real change.

If you're ready to make an impact and grow your career, Legion is where you belong. Join us in making hourly work rewarding and fulfilling.

BACKGROUND AND OPPORTUNITY

There are almost 75 million hourly workers in the United States, representing more than half of the entire workforce. Historically, managing hourly employees has been difficult due to high attrition (average of 60%) and high replacement costs (average of $3,200 per employee in retail). The ongoing labor shortage and competition from the gig economy, make it more difficult to attract and retain hourly employees. The top reasons hourly employees leave their jobs are a lack of schedule empowerment, poor communication with employers, and an inability to get paid early. Gen Z and the millennial workforce demand gig-like flexibility, modern technology, and compelling work options. Legion’s mission is to turn hourly jobs into good jobs, serving the hourly workers who make up the majority of the US workforce. We believe in empowering employees and helping employers be efficient and innovative by enabling intelligent automation powered by Legion’s Workforce Management platform to optimize labor efficiency and enhance the employee experience simultaneously. Legion WFM was built for the cloud with AI at the core and designed to handle the complexity of modern businesses and meet the needs of today’s hourly employees. Our team is comprised of dedicated individuals from all backgrounds and experiences, globally distributed across all time zones.

For more information, visit https://legion.co

EQUAL EMPLOYMENT OPPORTUNITY

Legion Technologies is proud to be an equal-opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, genetic information, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.

DISABILITY ACCOMMODATION

For individuals with disabilities who need additional assistance at any point in the application and interview process, please email [email protected]