Content Creator

Barsys, a trailblazing company transforming the cocktail experience with innovative consumer robotics and SaaS-based solutions, is seeking a talented and imaginative Content Creator. This role is critical to the success of our social media strategy, responsible for producing high-quality, engaging content that resonates with our audience and enhances our brand presence. As a Content Creator, you will be the creative force behind our digital storytelling, bringing our brand to life across various social media platforms.

Key Responsibilities:

Content Development: Create compelling and visually appealing content for Barsys' social media channels, including images, videos, graphics, and written posts. Your content will showcase our products, celebrate our community, and tell the story of Barsys in a way that captivates and inspires.

Social Media Campaigns: Collaborate with the Social Media & Community Manager to develop content that aligns with ongoing campaigns and overall marketing strategies. Ensure that all content supports our brand voice and goals.

Video Production: Shoot, edit, and produce short-form videos for social media platforms like Instagram, TikTok, and YouTube. Highlight product features, mixology tips, user stories, and other engaging topics that appeal to our audience.

Photography: Capture high-quality photos that showcase Barsys products, events, and lifestyle moments. Utilize photography to create a visual narrative that enhances our social media presence.

Graphic Design: Design eye-catching graphics and visuals that are consistent with the Barsys brand identity. Create assets for posts, stories, ads, and other digital marketing materials.

Content Scheduling & Management: Work with the Social Media & Community Manager to plan and schedule content across all platforms, ensuring a consistent and timely posting schedule.

Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices. Incorporate new and creative ideas into content creation to keep Barsys ahead of the curve.

Analytics & Optimization: Monitor content performance and engagement metrics. Use insights to refine and optimize content strategies for better reach and impact.

Qualifications:

Proven experience as a Content Creator, Social Media Content Producer, or similar role.
Strong portfolio showcasing a variety of content formats, including photography, videography, and graphic design.
Proficient in content creation tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Final Cut Pro, or similar software.
Solid understanding of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective content best practices.
Creative mindset with a passion for storytelling and visual communication.
Excellent organizational skills and ability to manage multiple projects simultaneously.
Bachelor’s degree in graphic design, media arts, marketing, or a related field is preferred.
Application Process: Interested candidates should submit a resume, portfolio, and a brief cover letter explaining their creative process and how they would contribute to Barsys' social media presence.

Barsys is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.