Digital Marketing Expert

We are looking for a creative and driven Digital Marketing Expert to join our team and help us build our brand from the ground up. This role requires someone who is not only skilled in SEO and Paid Ads but also excited about the challenge of growing a brand in the competitive fintech space. The ideal candidate will be passionate about financial markets, especially in the areas of cryptocurrencies and derivatives, and eager to contribute to the success of a fast-paced startup.

Responsibilities

• Develop and implement digital marketing strategies to increase brand awareness, drive traffic to our platform, and grow our user base.
• Optimize our website and content for search engines to improve organic search rankings (SEO).
• Plan, execute, and manage cost-effective paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and competitive analysis to identify growth opportunities and refine our marketing strategy.
• Monitor and analyze campaign performance, providing actionable insights to optimize ROI and marketing spend.
• Collaborate with the content team to create compelling, SEO-friendly content that resonates with our target audience.
• Stay up-to-date with the latest digital marketing trends, tools, and strategies, with a particular focus on the fintech industry.
• Manage social media accounts, engage with our community, and build our online presence.
• Work closely with the founding team to align marketing efforts with business objectives and product development.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience as a Digital Marketing Expert or similar role, with a strong emphasis on SEO and Paid Ads.
• Passionate about financial markets, particularly in cryptos and derivatives, with an understanding of the fintech landscape.
• Proficiency in digital marketing tools such as Google Analytics, Google Ads, SEMrush, Ahrefs, and social media management platforms.
• Strong analytical skills, with the ability to interpret data and make informed decisions.
• Excellent communication and writing skills, with the ability to craft compelling messages.
• Creative problem-solving abilities and a growth mindset.
• Ability to thrive in a fast-paced, startup environment and work independently as well as part of a team.

What We Offer

• The opportunity to be part of an exciting pre-revenue startup with significant growth potential.
• A chance to shape the future of our marketing strategy and directly impact the success of the company.
• Flexible work hours and the possibility of remote work.
• A collaborative and innovative team environment.