Email Marketer

About Us:

MzN International is a social business that builds and funds non-profit organisations, providing consultancy, funding advice and capacity development. We work to strengthen those non-profit organisations and social businesses that make the world better and help us overcome social injustices and the climate catastrophe. Our work environment is digital, with a ‘work anywhere and anytime’ policy, offering growth opportunities for our team members.

Responsibilities:

Managing Email Marketing Campaigns:
Implement email marketing strategies for the three business services of MzN and Human Planet to engage and inform our audience.
Send tailored content and newsletters to small and better-segmented contact lists through Hubspot.
Create, test, and optimize email content, including newsletters, promotional emails, and automated email sequences.
Continuously segment email lists based on user behavior, demographics, and other criteria to ensure targeted and relevant communication.
Monitor email campaign performance and analyze metrics such as open rates, click-through rates, and conversions to inform future campaigns.
Ensure compliance with email marketing regulations and best practices, including data protection and privacy policies.Coordinate with graphic designers and content creators to produce visually appealing and informative email campaigns.
Conduct A/B testing to determine the most effective email content and strategies.
Hubspot/ CRM Management:
Maintain and update the CRM system, run on Hubspot
Ensure data integrity and provide reports on CRM activities.
Train team members on effective use of Hubspot.
Responding to Email Inquiries:
Monitor and respond to incoming emails promptly and professionally.
Direct inquiries to the appropriate team members when necessary.
Maintain an organized email management system for external queries
List Management:
Maintain and grow the email subscriber list through various acquisition strategies.
Regularly clean and update the email list to improve deliverability and engagement.
Work with our CRM tool Hubspot to create better-segmented email lists.

Key Competencies:

Expert user of E-Mail marketing and CRM tools such as Hubspot
Organized and proactive approach to work.
Strong communication and interpersonal skills.
Ability to manage multiple tasks and prioritize effectively.
Attention to detail and a high level of accuracy.
Familiarity with email marketing tools and best practices.
Native language level English speaker

The MzN work Environment and career progression:

MzN International operates in a 100% digital infrastructure with a “work anywhere and anytime” policy. We no longer have physical offices, and our culture encourages everyone to take responsibility for their tasks, advancing them with maximum operational freedom.
The successful incumbent may grow into a position where you create and manage the entire thought leadership strategy.

This is a part-time role for 43 hours a month.