Setter at Fella Health (Remote, US Hours, up to $24.1k/yr inc equity & performance incentives)

About Fella Health

Fella Health helps middle-aged men live 10 years longer.

We are the telemedicine clinic for bigger guys, worldwide. We use medical weight loss treatment to solve our fellas' most pressing healthcare need, then remain a fella's core healthcare provider for the rest of their life - focused on men's health, longevity, mental health, and primary care.

We will have served 1 million fellas by the end of 2026, and 10 million fellas by the end of 2028.

Our mission is to solve male obesity worldwide, by accelerating the take-up of GLP-1s in middle-aged men. From this, we’ll become the world’s leading men’s health brand.

We’ve grown >150x since Sept 2022, grown >10x since Nov 2023, and are strongly cashflow positive. We have expanded our state coverage to >95% of US population, have started to expand our clinical protocol beyond weight (e.g. testosterone), and are eyeing up international expansion.

We're still a young startup and are moving quickly. We have a long way to go. This is still Day 1.

You can read more about working at Fella here: https://fella.notion.site/Working-at-Fella-14a2ac8575d34d148d009bb410387af4

We're backed by top healthcare & consumer investors:

• Y Combinator

• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet

• AngelList Early Stage Fund (backed by Naval Ravikant)

• BrandProject (venture-builder behind 2 unicorns)

• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick)

The Opportunity as Setter

As a Setter, you’ll help the Growth team drive customer acquisition & conversions through our pre-conversion communications channels (SMS, email, and live chat). You’ll communicate directly to pre-conversion fellas and address any questions, pain points, or objections they may have with the program.

You will excel at nurturing leads and assisting potential customers throughout their pre-conversion journey. This role drastically affects the Growth team’s ability to scale.

This role is FTE and remote, US hours.

For high performers, there are clear paths for growth including advancement to Program Advisor (Closer) roles, opportunities to lead setting teams as we scale, and the chance to shape our pre-conversion strategy. We provide regular coaching and mentorship to support your development.

You'll be reporting directly to our Lifecycle Marketing Lead (Jamie Barnes), as well as working closely with our Head of Growth (Dave Lane).

Key Responsibilities

• Your primary focus is to "sell the meeting" - converting leads into scheduled overview calls with our program advisors who will guide potential customers as they sign up to the program

• You’ll respond promptly and professionally to customer inquiries via multiple pre-conversion channels (SMS, email, and live chat):

• You’ll collaborate with the Growth team to optimize communication strategies and campaign effectiveness.

Need to Have

• Language: You are fluent in English and have excellent written and verbal communication skills

• Complexity: you're highly organized and can complete multiple projects concurrently.

• Focus on Customer: you have a customer-oriented mindset with a passion for delivering exceptional service.

• Learning: You're smart and demonstrate exceptional ability to learn and adapt quickly. you're an autodidact with impressive speed and resourcefulness. You regularly teach yourself the skills you need from scratch.

• Problem-Solving: You're a tenacious problem-solver who approaches challenges methodically and creatively. You don't give up easily when faced with obstacles.

• Self-Motivated Research: You take initiative in finding answers and gathering information. You're thorough in your research and can navigate complex information independently.

• Mindset: you calmly handle uncertainty and rapidly changing situations.

Nice to Have

• Experience: you have a background in customer service, sales (setting, closing, SDR, BDR, account management), marketing, communications, or related fields.

• Software Proficiency: you are proficient in using customer service software and CRM systems (We use Front).

• Past: you've been pulled into important problems, taken risks, excelled in new areas. You've likely created something from nothing, however small.

Our cultural standards

These are the core cultural standards to which we hold ourselves & our team members at Fella:

• Belief in the mission: we will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.

• Unwavering integrity: we are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.

• Only the paranoid survive: bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.

• Your life’s work: this will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.

• If we’re average we fail: we are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.

• Commitment to candor: that which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that you wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.

• A maniacal sense of urgency: we execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.

• Enduring frugality: we are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.

• Bulldozing barriers: the world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.

• Keep your head down: we’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.

• The power of focus: we live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it.

🎯 “You just build an amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.”

Compensation and Benefits

• Compensation: Compensation: $20.5k/year total comp (base salary + equity), + up to $3.6k/year in performance incentives

• Vacation: generous PTO with a yearly minimum (>2wks/yr)

• Remote: our team is fully distributed across the world and functions fully remotely

• Healthcare: comprehensive medical insurance ($500/yr)

• Personal development: budget for books, courses, coaching ($400/yr)

• Personal wellness: budget for gym, health apps ($400/yr)

• What are we missing? We're still early so you get to shape our culture.

How to Apply

1. Apply to this job on Ashby

2. Send an email to [email protected] with: