Marketplace Marketing Analyst - Digital Marketing - Bangalore, India

THE COMPANY

MPOWER’s borderless loans and scholarships enable students from around the world to realize their full academic and career potential by attending top universities in the U.S and Canada.

As a mission-oriented fintech/edtech company, we move extremely quickly and leverage the latest technologies, global best practices, and heavy analytics to tackle one of the biggest challenges in financial inclusion. We’re backed by over $150 million in equity capital from top global investors, which enables fast growth and provides our company with financial stability and a clear path to an IPO over the coming years.

Our global team is composed of former management consultants, financial service and technology professionals, and other experts in their respective fields. We work hard, have fun, and believe strongly in our cause. For us, MPOWER’s mission is personal.

As a member of our team, you’ll be challenged to think quickly, act autonomously, and constantly grow creatively in an environment where fast change and exponential growth are the norm. Ideation and implementation happen very quickly. We value feedback and emphasize personal and professional development by providing the resources you need to further your skills and grow with the company. MPOWER is committed to cultivating your strengths and curiosity and helping you make an immediate impact.

MPOWER has been named one of the best fintechs to work for by American Banker for the past 5 years in a row. We are honored to be nominated by multiple agencies and publications for our leadership in Tech, diversity and social impact. We pride ourselves on being a “growth company for grown-ups,” where there are no pool tables but rather great health, education, and maternity/paternity benefits instead. Our team diversity has been recognized as well; we’re one of the most diverse workforces in the world in terms of nationality, gender, religion, age, sexual orientation, and educational background.

THIS IS A FULL-TIME POSITION BASED IN BANGALORE, INDIA

THE ROLE

As a Marketplace Marketing Analyst, you will focus on building and executing marketing strategies that drive engagement and revenue within MPOWER’s marketplace focusing on providing high-value add products to our international customer base. The ideal candidate will have a passion for content creation, campaign development, and project management and experience communicating to a global audience about topics in financial services or higher education. Your responsibilities will include but are not limited to:

• Building digital content to support new and existing partners on MPOWERfinancing.com and InternationalStudent.com
• Developing and executing highly targeted campaigns across MPOWER’s owned, paid, and earned marketing channels that reach a global audience
• Collaborating with Product and Business Development teams to enhance the value we communicate and deliver to students and partners
• Identifying additional distribution opportunities for our partners to generate more marketplace revenue and student engagement
• Monitoring and reporting on the performance of marketing campaigns, providing insights and recommendations for improvement
• Analyzing market trends and student behavior to identify strategic opportunities for growth

THE QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Creative Writing, or a related field
• 3+ years of experience in content creation, preferably for a global audience in financial services or education
• Proven ability to create engaging and impactful content across various formats and channels
• Experience in planning, executing, and optimizing digital marketing campaigns, 1+ years of marketing agency experience is a major plus
• Familiarity with email marketing platforms and analytics tools such as Google Analytics, Salesforce, Mailchimp, etc
• Excellent organizational skills and ability to manage multiple projects simultaneously
• Fluency in digital marketing analytics and common metrics across paid, earned, and owned channels
• Superior communication, presentation, and facilitation skills with the ability to express complex concepts in plain language to reach broader audiences

A passion for financial inclusion and access to higher education is a must, as well as comfort working with a global team across multiple time zones and locations!

In addition, you should be comfortable working in a fast growth environment, meaning a small agile team, fast-evolving roles and responsibilities, variable workload, tight deadlines, and a high degree of autonomy.