Growth/ Product Marketer

We're seeking a Growth/ Product Marketer who is focused on clearly articulating our technology and services to clients and prospects, driving demand and adoption through on-brand messaging, creating product-focused content, executing marketing strategies, and increasing awareness and adoption of the platform. To be successful in this role, you must have experience translating technically complex features and functionality into outcomes, benefits, and solutions for the modern marketer. Our ideal candidate is a passionate, experienced content and product marketer with a passion for process and proven success driving GTM strategies for emerging B2B SaaS products.

This is our first Growth Marketer hire. You will play a pivotal role in driving our company's expansion, customer acquisition, and growth acceleration. You will own strategic initiatives to elevate our market presence, utilizing innovative marketing techniques to achieve new heights. This role requires a unique blend of strategic thinking, creativity, data-driven decision-making, and collaboration with cross-functional teams.

KPIs:
Content Production:
KPI: Number of quality content pieces produced.
Success Benchmark: Achieving a consistent output aligned with the content strategy, for example, publishing 2-3 blog posts per week.

SEO Performance:
KPI: Improvements in keyword rankings and organic search visibility.
Success Benchmark: Achieving a 10-20% increase in rankings for target keywords over a specific timeframe.

Lead Generation:
KPI: Number of leads generated through personal efforts.
Success Benchmark: Contributing to a 10-15% increase in the overall lead generation numbers.

Social Media Engagement:
KPI: Personal impact on social media interactions (likes, shares, comments).
Success Benchmark: Achieving a 15-20% increase in personal social media engagement over a defined period (to be agreed upon with growth marketer).

User Acquisition:
KPI: Number of new demos acquired through marketing efforts.
Importance: Indicates the ability to attract and acquire new customers or users.
Success Benchmark: at least 5 demos a day.

Conversion Rate:
KPI: Percentage of users who take a desired action (e.g., sign up, download, purchase).
Importance: Measures the effectiveness of marketing strategies in converting leads into customers.
Success Benchmark: Improving conversion rates over time, with a goal of meeting or exceeding industry benchmarks. Achieving a 5-10% increase in conversion rates for targeted pages on website.

Customer Retention Rate:
KPI: Percentage of customers retained over a specific period.
Importance: Reflects the ability to keep customers engaged and satisfied.
Success Benchmark: Maintaining a high customer retention rate, with a goal of reducing churn.

Lifetime Value (LTV):
KPI: Predicted revenue generated by a customer over their entire relationship with the company.
Importance: Aligns marketing efforts with long-term business value.
Success Benchmark: Increasing LTV through effective retention and upselling strategies.

Churn Rate:
KPI: Percentage of customers who stop using a product or service over a specific period.
Importance: Indicates customer dissatisfaction or disengagement.
Success Benchmark: Reducing churn rate through targeted efforts to improve customer satisfaction.

Customer Acquisition Cost (CAC):
KPI: Cost of acquiring a new customer.
Importance: Evaluates the efficiency and cost-effectiveness of acquisition strategies.
Success Benchmark: Keeping CAC below the average customer lifetime value (LTV) to ensure profitability.

Funnel Conversion Rates:
KPIs: Conversion rates at different stages of the marketing and sales funnel.
Importance: Identifies strengths and weaknesses in the conversion process.
Success Benchmark: Regularly optimizing and improving conversion rates at each stage of the funnel.

Marketing-Qualified Leads (MQL) and Sales-Qualified Leads (SQL):
KPIs: Number of MQLs and SQLs generated.
Importance: Evaluates the quality of leads passed to sales for conversion.
Success Benchmark: Achieving a balance between quantity and quality of leads, resulting in higher conversion rates.

Brand Awareness Metrics:
KPIs: Metrics like brand mentions, social media reach, and online visibility.
Importance: Measures the impact of marketing efforts on brand recognition and visibility.
Success Benchmark: Increasing brand awareness through various channels, with a focus on relevant metrics.

Analytics and Reporting:
KPI: Accuracy and timeliness in reporting marketing analytics.
Success Benchmark: Consistently providing accurate reports on time, with insights and actionable recommendations.

Experimentation and Innovation:
KPI: Introducing and testing new ideas or strategies.
Success Benchmark: Implementing and documenting the results of at least one successful innovative campaign per quarter.

Case Study Creation
Creating 2 new case studies per quarter.

Skills and Experiences:
Bachelor’s degree in related field
Minimum of 2-4 years experience in user acquisition or digital marketing, B2B SaaS, brand side marketing, and/or marketing technology company. Experience with marketing automation preferred
Knowledge of campaign management in Facebook Ads & Google Ads. TikTok and Pinterest Ads experience is highly preferred.
Understanding of marketing funnels, channels, attribution, and performance metrics.
Experience with advanced measurement methodologies, including incrementality and brand lift.
Experience analyzing performance metrics and arriving at actionable recommendations.
Proficient in excel and using Google Analytics
Strong organizational and project management abilities.
Flexibility to adapt to the dynamic nature of start-up environments.
Strong technical understanding and experience in: Google Ads, Bing Ads, and Facebook Ads Manager
Experience developing winning ads and strategies across niche platforms with proven success
Ability to think outside the box and find creative solutions
Ability to pivot quickly and demonstrate grit and agility to achieve quick results
Demonstrated critical thinking skills and good judgment
Creative ability to develop new copy and messaging strategies
Should be a self-starter with a tenacious desire to problem solve and crack-the-ad-codes with our target audiences and geographic locations
Strong leadership qualities and track-record of effectively working with other departments/teams
Ability to take critical feedback and adjust to meet the needs of expectations of both clients and the company
Strong track record of creating product marketing plans encompassing strategy, client research, competitive analysis, and messaging
Experience initiating and driving a range of go-to-market programs and strategies
Proven track record of developing and executing successful cross-functional campaigns
Proven experience in marketing, with a track record of creating and implementing successful marketing strategies.
Strong analytical and problem-solving skills with the ability to derive insights and optimize campaigns
Past success working in high-growth & dynamic start-up environments and B2B experience.
Functions without noticeable guidance and performs tasks that are virtually free form and dynamic
Excellent communication skills (verbal, written, and presentation), with an eye for quality, creativity, and attention to detail
Experience partnering with technical and non-technical team members
Ability to research, understand, and distill a complex technical product or feature and translate to common marketing solutions that are relatable and engaging to the audience
Exceptional project management skills, including the ability to organize and manage large projects and shift competing priorities in a fast-paced environment with little direction
Strength in collaborating with cross-functional teams, including executive management, product development, operations, and sales
Maximizes technical expertise, project leadership, business savvy, and industry knowledge
Combines broad innovative vision with the proven ability to achieve results
Spans project and discipline boundaries in order to positively impact the company's success
Eager to build a strong product marketing framework for future initiatives and resources

What We Offer:

• Starting Salary: $3,500.00 per month with performance-based incentives.
• Opportunities for professional development and career growth.
• A dynamic and supportive team environment.
• Place the word tangerine as the first word in your cover letter to be considered.

Join our team and embrace the freedom of remote work! Experience the excitement of collaborating with a diverse, global team from the comfort of your own space. Utilize cutting-edge technology to stay connected and productive. Say hello to a new way of working that puts you in control. Join us and be part of a dynamic, forward-thinking team that values flexibility and innovation! Let's shape the future of email together!