Web3 Growth Marketer

About Aarc

Aarc is a modular protocol for building chain abstracted decentralized applications (dApps). Aarc developers can seamlessly unify users' accounts and liquidity from any blockchain without the complexities of multi-chain deployment, dApp migration, or contract modifications. Using our intuitive and use-case-specific SDKs, developers can create chain-agnostic dApps in just a few days. In today's multi-chain environment, Aarc aims to create a future where dApps can function without the burden of chain-specific considerations and quickly access a multi-chain user base.

The Opportunity

As the Growth Marketer, you will drive user acquisition and engagement for our B2B API/SDK product and application. This role is crucial in managing and expanding our digital presence, implementing innovative Web3 growth strategies, and playing a vital part in our early-stage growth.

Responsibilities

Digital Marketing and Growth Strategies

• Develop and execute data-driven growth strategies for B2B API/SDK and B2C products
• Manage and optimize digital marketing channels (paid search, social media, display advertising)
• Implement and optimize viral loops, referral programs, and incentive campaigns
• Design and oversee token-based growth initiatives (e.g., airdrops, yield farming, staking incentives)
• Conduct A/B testing and experimentation to optimize user acquisition and conversion funnels

Campaign Management and Analytics

• Execute cross-channel growth campaigns (email, social, content)
• Manage paid advertising campaigns across relevant platforms
• Track and analyze performance metrics across all growth initiatives
• Optimize campaigns based on data-driven insights
• Develop a multi-channel attribution model to understand marketing impact

Community Growth and Engagement

• Implement Web3-specific community growth tactics
• Identify and collaborate with KOLs and influencers for broader engagement
• Organize and manage community events (AMAs, Twitter Spaces) focused on growth
• Develop and manage referral and incentive campaigns
• Implement gamification strategies to increase user engagement and retention

Collaboration and Innovation

• Collaborate with the product team on growth-oriented feature development
• Work with DeFi protocols and Web3 projects for co-marketing opportunities
• Develop and execute cross-chain marketing strategies
• Stay updated on Web3 marketing trends and best practices

Requirements

• 3-4 years of experience in growth marketing, preferably in Web3 or SaaS
• Proven track record of scaling user growth for B2B and B2C products
• Deep understanding of Web3 concepts and blockchain technology
• Strong analytical skills and experience with data-driven decision making
• Proficiency in digital marketing tools and analytics platforms
• Excellent communication skills and ability to work in a fast-paced environment

Benefits

• Competitive compensation with equity and token options
• Remote work flexibility
• Opportunity to shape the future of Web3 technology
• Continuous learning and professional development opportunities