Senior Manager, B2B Lifecycle Marketing

About the role

We are looking for an experienced and accomplished Senior Manager to lead our B2B Lifecylce Marketing program across our Business segments. This person brings a deep understanding of what it takes to drive and accelerate customer growth & retention, specifically in Business customers. You will partner closely with Demand Gen, Analytics, Product Marketing, Sales, Customer Success, Finance, Product, and Engineering. You will own strategy development and programs design related to expansion, nurturing leads, activating and onboarding customer and building a customer centric engagement and cross-sell program to drive customer growth, engagement, usage, profitability and ROI.

This position is both strategic and executional. The ability to flex back and forth is critical. You will use research, data & insights to develop segmentation and behaviorally oriented strategies against those segments. You will use all levers (E-Mail, SMS, Push, In-App Messaging, Media, Creative and Experience, Promotions, Modeling & others) to build out automated and highly efficient programs. You will establish a hypothesis driven test and learn process to constantly evolve the programs and improve response and efficiency. In partnership with other teams, you will advance our data, analytics and technology infrastructure to be more automated, intelligent, and responsive in our execution.

The successful candidate is a data driven & action oriented growth marketer, who possesses sharp business acumen, familiarity with Business customers and deep experience in using data to inform marketing strategy. This person is a results oriented professional who knows how to work across the organization and has a track record of success in rolling up their sleeves, and executing customer engagement programs. This person is also known for their ability to build, coach and lead a high-performing team.

Location

This role will be in our NYC office, in a hybrid capacity for three days a week.

Responsibilities

• Develop and execute a broader Lifecycle/ customer marketing strategy and roadmap
• Create, manage, and optimize customer outreach (email, in-product notifications, etc.) that delivers relevant and personalized content to different segments of our user base, including welcome series, drip campaigns, product updates, upsell, cross-sell, and more.
• Develop & execute retention & up/cross-sell programs to meet Revenue, Profitability targets for Business segment
• Drive strategy and road mapping for marketing automation
• Collaborate with cross-functional teams to create engaging email content and in-app messages that drive user engagement
• Manage CRM related ROI, volume & revenue targets; Own key reports around conversion rates, cross-sell, usage and program performance; Keep key stakeholders updated with daily, weekly, and monthly reporting
• Partner with research & analytics in applying qualitative & quantitative methods with rigorous A/B testing to understand growth drivers
• Works cross-functionally with leaders on product, marketing, sales, data science, and insights to unlock new growth opportunities
• Build, mentor and manage a team of Customer marketers and create a high-performance culture

Requirements

• 7+ years CRM/marketing automation experience, in a B2B
• 3+ years experience managing a team

We’re also looking for...

• Strong experience in enterprise-level marketing automation platforms (Marketo, Salesforce, Braze etc), and their various capabilities and integrations
• Proven track record of building CRM / lifecycle discipline and delivering on revenue and ROI goals
• Proven expert in successfully identifying growth drivers for a high growth tech enabled business
• Somebody with a test and learn mindset, experienced in driving growth & engagement through wide-scale A/B and multivariate testing
• Top of their game regarding Lifecycle / Digital Marketing (Email, SMS, Push, In-Product), Personalization & Growth Analytics (Segmentation, Database)
• A high level of expertise in analyzing user funnels and surfacing growth opportunities
• Experience in CRM technology and systems including Braze, Marketo, Salesforce
• Experience working effectively in a heavily cross-functional, fast-paced environment
• Demonstrated ability to lead directly and indirectly through influence
• Highly effective communicator, who interacts with clarity and purpose, and who has experience interacting at all levels of the organization
• Somebody with a high EQ, who understands the “what” but places equal value on “how” to get things done
• Flexible, Positive, Proactive
• Strong bias towards action
• Passion for and experience marketing to small and medium-sized businesses

Salary Range: $130,000 - $152,000

*Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane. *

*Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners. We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors. *

What Dashlane offers you:

• Mental health services through Spring Health and well-being days
• Mentorship program - select your mentor from our internal pool and continue your learning path!
• Comprehensive health coverage, including dependents
• Unlimited PTO
• Betterment 401(k) retirement plan
• Paid holidays and sick leave
• Donation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities.
• Every donation will be matched by Dashlane, up to $500 per year
• Weekly lunch in the office and monthly happy hour
• Team buildings & seasonal social events and many more