Content+Marketing Associate

Job Overview:

As a Content Associate at SalesUp Club, you will play a crucial role in elevating our brand presence and engaging our audience through compelling content creation. You will be responsible for crafting high-quality, persuasive content across various platforms, including sales outbound content, website longform content, and social media. Your work will directly contribute to our sales efforts, lead generation, and overall brand visibility.

Responsibilities:

Sales Outbound Content Creation:

Develop and write persuasive outbound sales content, including email templates, sales pitches, and messaging scripts tailored to diverse audiences and objectives.
Collaborate with the sales team to understand their needs and craft messages that resonate with potential clients, driving higher conversion rates.

Website Content Development:

Write engaging, informative, and SEO-optimized longform content for our website, including blog posts, articles, and white papers that highlight our expertise in sales strategies and tools.
Ensure all website content reflects our brand's tone, style, and messaging consistency, making complex sales concepts accessible to a broad audience.

Social Media Content Creation:

Develop a content calendar and create compelling content for various social media platforms, including LinkedIn, Twitter, and Facebook, to enhance our online presence and engage with our community.
Monitor social media trends and leverage them to increase content visibility and audience engagement.

Content Optimization and Analysis:

Use analytics tools to track content performance, gain insights, and adjust strategies accordingly to maximize reach and engagement.
Perform A/B testing on different content formats and strategies to identify the most effective approaches.

Collaboration and Project Management:

Work closely with the marketing team to align content strategies with overall marketing goals and campaigns.
Manage multiple content projects simultaneously, ensuring timely delivery and quality standards.

Skills & Qualifications:

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 1-2 years of experience in content creation, marketing, or a related role, preferably in a sales or B2B environment.
• Exceptional writing and editing skills, with the ability to produce clear, persuasive, and grammatically correct content.
• Understanding of SEO principles and experience in creating content optimized for search engines.
• Proficiency in content management systems (CMS) and social media platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong research skills and the ability to adapt to different tones and styles.
• Creative thinker with the ability to generate innovative ideas and translate them into effective content.
• Excellent organizational and project management skills, with a keen attention to detail.