Associate Product Manager

Responsibilities:

• Build and grow a robust paid media experimentation approach across creatives, search engine optimization, and landing page optimization.
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
• Manage new media partnerships end-to-end to drive measurable growth.
• Work on the integrated campaign, starting with strategy, brief, and working on executing and measuring performance.
• Ideate, test, iterate and optimize growth via paid acquisition, retargeting, and product optimizations across the web and native-app growth channels.
• Constantly work on new channels, creatives, and other ideas for experimentation, optimization, and acquisition growth.
• Work extensively with Data Dashboards to refine user experience and key metrics research.
• Identify acquisition, retention, and commercial opportunities based on data, industry trends, and competitive environment.

** Requirements:**

• 2+ years of professional experience in analytics, preferably at a growth stage startup or a fintech company.
• Experience managing a monthly budget of at least 1 crore or higher for paid marketing spending across digital platforms-Instagram, Twitter, and youtube.
• A clear communicator - the ability to express complex ideas clearly & succinctly.
• Possess a strong ability to work autonomously as well as part of a team.
• Relevant acquisition marketing experience, preferably growing a significant mobile customer base leveraging experimentation.
• Experience in analytical and data visualization tools such as Hotjar, Tableau, Google Analytics, etc.
• Strong analytical and quantitative skills; experience using data and metrics to test theories, confirm assumptions, and measure success.
• An obsession for crypto and digital assets. We are disrupting an Industry. It is not going to be easy. It will require meticulous planning and strategic execution. But most importantly, patience.
• Excellent time management.
• First principles thinking.