Product Marketing Lead | B2B SaaS | US Market

Our mission
Fitness and wellness businesses make this world a healthier and happier place. Between yoga studios, gyms, boot camps, and boutique studios, there is something for everyone. But today, the technology which powers them — is broken. The existing suite of software is clunky, difficult to use, faces regular outages, and offers poor support.

We’re changing that.

Bookee is the most complete software for fitness & wellness businesses. We bring together scheduling, memberships, payments, marketing, payroll — everything on one platform and automate it. Our goal is to replace ten different tools they use today with one almighty.
So that they can focus on what they love — making people healthy and happy.

About the role

You will be working hand-in-hand with cross-functional team members across Product, Engineering, Operations, and Marketing to build and develop comprehensive marketing strategies that scale globally.

Scope of Work

• Synthesize customer insights and industry perspectives on the customer experience. Identify and prioritize user needs by deeply understanding our customers and how our product works globally, to build data-driven, useful insights for the Product team
• Help to craft the product roadmap, develop the positioning and messaging for new product experiences, and build the go-to-market strategy
• Lead the creation of marketing campaigns that span the world, guiding the development of creative and engaging content that our customers need and want
• Spearhead experimentation plans across key product features. You will partner with a collaborative cross-functional team that includes counterparts in Product Management, Marketing, Product Design, Engineering, and Operations to meet shared objectives and key results
• Develop cross-sell and upsell strategies to increase awareness and retention of our customers across product lines

Preferred Qualifications

• 3+ years of experience in product marketing, ideally in SaaS
• Penchant for data: You just go get the data you need and can whip it into an informative story with no help; using the data to make decisions and drive growth
• Outstanding at market research: You're a truth-seeking missile. You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies
• A "builder" personality: You're biased toward action, a great collaborator, and a master simplifier. You never stop pushing towards clarity and delivery
• Incredible at articulating the essence of products and the value they create. You can make the most sophisticated products exceptionally simple for consumers to understand. You can develop a strong messaging hierarchy, and an effective content strategy, and shine at copywriting
• History of Success: A demonstrated history of quickly, yet strategically, making an impact via tailored marketing approaches. Experience successfully launching products with compelling and strategic marketing campaigns
• MBA or Master's degree is nice to have; international experience is a plus

Our history and background
Our leadership team has worked at elite organizations and startups like JP Morgan, Uber, Shiprocket, BrowserStack, and MagicPin; and is passionate about making physical and mental health more accessible.

We have raised over $3.2 million in venture capital from Antler; founder of FusionCharts; and leaders from companies like Meta, Gitlab, Freshworks & CleverTap.
We are excited to open up more seats in this rocket ship!