PPC Account Manager

Job description

Designation: Account Manager - PPC

We are seeking an experienced and results-driven Account Manager with 5-7 years of experience in PPC(Pay-Per-Click) advertising, particularly B2B market targeting to join our Marketing team. As an Account Manager - PPC, you will be responsible for overseeing and optimizing our PPC campaigns with a specific focus on targeting overseas regions, using a wide range of campaign types and platforms.

Responsibilities:

1. Collaborate with internal stakeholders to understand their business goals, target audience, and marketing objectives, with a specific emphasis on overseas markets and B2B industries.
2. Develop and implement effective PPC strategies across various platforms (e.g., Google Ads, Bing Ads, Yahoo Japan, etc.) with an emphasis on targeting overseas regions and the B2B market to drive traffic, increase conversions and meet KPIs in international and business-to-business settings.
3. Utilize your experience in Search, Shopping, Display, PMax, Portfolio Bid Management, DV 360 (Display & Video 360), Remarketing, Brand Marketing, and Discovery campaigns to create comprehensive and integrated PPC strategies for advertising accounts.
4. Conduct in-depth keyword research and competitor analysis, considering overseas market nuances and B2B buyer behaviors to identify opportunities for campaign improvement in different regions and industries.
5. Create compelling ad copy and engaging ad creatives that resonate with the B2B audience in overseas markets while aligning with brand messaging across various campaign types.
6. Monitor and analyze campaign performance metric such as click-through rates (CTR), conversion rates and cost-per-acquisition (CPA/CPL), specifically focusing on the performance of overseas region targeting and various campaign types.
7. Optimize PPC campaigns by adjusting bids, targeting parameters, ad placements to improve performance and ensure budget efficiency in various international locations for B2B sectors.
8. Leverage platforms like PMax and DV 360 to optimize campaign performance and efficiently manage budgets across different channels.
9. Utilize Remarketing strategies to engage previous website visitors and maximize conversion opportunities.
10. Implement Brand Marketing campaigns to enhance brand awareness and recognition.
11. Utilize Discovery campaigns to expand reach and find new audiences.
12. Provide regular performance reports and data-driven insights with a particular emphasis on B2B targeting, showcasing the impact of PPC campaigns on their business goals in different regions.
13. Strong analytical skills and reporting abilities are crucial for interpreting campaign data, identifying trends and providing actionable recommendations for PPC accounts.
14. Stay up-to-date with industry trends, platform updates related to overseas region targeting, B2B market advertising to continuously refine strategies and deliver optimal results for global B2B campaigns.
15. Build and maintain strong relationships with internal stakeholders, serving as their primary point of contact and ensuring their satisfaction with the provided services.

Requirements:

1. Proven work experience as an Account Manager or similar role with a focus on PPC advertising, particularly with overseas region targeting and B2B market campaigns (5-7 years of experience).
2. In-depth knowledge of PPC platforms, including Google Ads, Bing Ads, Yahoo Japan, DV 360 and various social media advertising channels with expertise in international audience targeting and a wide range of campaign types.
3. Strong analytical skills and ability to interpret data, including overseas region performance metrics and insights from various campaign types to make data-driven decisions and optimize campaigns in different markets and industries.
4. Exceptional communication and presentation skills to convey complex information, especially related to overseas region targeting and a diverse set of campaign types to internal teams effectively.
5. Demonstrated success in managing multiple PPC campaigns with an emphasis on overseas region targeting and B2B market strategies, achieving measurable results in global B2B markets.
6. Google Ads certification and other relevant PPC certifications are a plus.
7. Bachelor's degree in Marketing, Advertising or a related field is preferred.

Benefits:

Giving a great exposure to expand the skills of experimenting.

We are committed to fostering a diverse and inclusive work environment and welcome applicants from all backgrounds. If you have a passion for PPC advertising, particularly with B2B marketing and a proven track record of success in managing PPC campaigns for 5-7 years for international markets across various campaign types, we encourage you to apply.